1.Social Media Toolbox Managing Your Clients and Your Business

2. Who I am 3. Slidedeck Q & A Additional support Hashtag: #smfirestarter Tweet: @virtualoptions 4. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent 5. Establish Yourself Online Social media can help you create a stronger online presence, so old news doesnt turn up at the top of search results. Resources: www.GetListed.org www.namechk.com 6. Research first: Litmus Test: Web Tools: SocialMention.com Whostalkin.com Alerts.google.com Twitter Tools: monitter.com twilert.com 7. Digital Embassy & Outpost: Overview Visibility Start Small Top Social Networks Honed By Industry Shaped by market Credibility Build Deliberately Content Curated Dedicated Tools & Tech Automatic system Tribe Builder Be Consistent Blogs Posts Engagement Timing 8. Use Tools Like These YOU: BrandYourself.com Fan Page: Hyperalerts.no 9. Digital Embassies and Outposts Create Social Platforms Update Existing Information Connect F/F/F Social Sites Enhance Profiles & Pages 10. Start Small Foundation: 3 to 5 Social Media Platforms Built out Connected Curated and/or Original Content Tailor to top tier Social Media 11. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Twitter www.dawnraqueljensen.com | Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net 12. Fish Where The Fish Are 13. Build Deliberately 14. Digital Embassies & Outposts 15. Myth:If I build it, they will come. Develop an engagement strategy to attract fans 16. Work Smarter: Plan, then Time it Have a Editorial or Social Media content calendar to plan your posts SAVE Time your posts using programs like Hootsuite.com Planyourposts.com Tweetdeck.com Bufferapp.com Postplanner.com 17. Create Social Capital Establish & Enhance Social Profiles Become the trusted advisor in your niche by Educate | Inform | Inspire Entertain | Empower Manage the consistency between personal & professional 18. Be Consistent Be Consistent in what and when you post. Get on a schedule. Use Tools to work smarter, not harder DO Time SPRINTS** 19. IDEA: Leverage Social Currency Original Content Blog Posts Whitepapers Marketing materials E-books Reports Podcasts Video Curated Content (my favorites) Spundge.com Scoop.it Paper.li Delcious.com 20. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ www.dawnraqueljensen.com | Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net 21. The Take-away Social media is real-time The faster you responds, the better your customer service will appear. 22. Privacy setting or not, Your Social media is public. Your posts and customer service will be seen by other users.. 23. BUILD: Extend Social Reach Create additional layers of the Social Media Cake Other Digital Platforms Slideshare Pinterest** Quora** Instagram 24. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ Social Media & Digital Marketing Education | 2013 Virtual Options LLC| Virtualoptions.net 25. NEXT STEP: Build Social Trust Factor Blogging, blog commenting Quora Questions & Blog Participate in Linkedin, Facebook Groups or start one of your own Incorporate Video, Podcasting 26. NEXT STEP: Establish Social Authority Consistent Blog Posts Guest Post Creating Content Calendar Repurpose Content across platforms 27. IDEA: Build Social Authority : Podcast Original Content Podcast Tools/Apps Spreaker 20 hours Voicebo 5 minutes Audioboo 3 minutes RSS | iTunes | Embeds 28. Video Applications Vine Creates 6-second short, looping videos Unlimited uploads and free Instantly post videos on Vine, then share to Twitter and Facebook Find, follow, and interact with people close to you Tout Use your smartphone as a real- time information network Creates15-second video updates Broadcast to Facebook, Twitter, or Website widget Tips Tricks Quotes Shares TESTIMONIALS 29. Whats Next Gain Traction? A Clear Direction? Broader Reach? Take Action? Social Media Audit Social Action Plan Editorial Calendar Social Business Strategy 30. Come Work with Me! Social Media Coach Digital Marketing Trainer Social Business Catalyst 407-230-9042 dawn@virtualoptions.net 31. Questions?? 32. http://www.dawnraqueljensen.com