Embed Size (px)
Citation preview
Turning Your Blog Into A BusinessSocial Media Tips and Tricks
Dan Spicer
@Hootsuite
Dan Spicer
Community Lead, EMEA, Hootsuite
@DanSpicer
#CvHNY
11M+Users
worldwide
1600+EnterpriseCustomers
744out of the
Fortune 1000
#CvHNY
#CvHNY
#CvHNY
#CvHNY
of businesses
will lose market
position
Social Business Incompetence
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello,
Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
@DanSpicer @Hootsuite_UK
How Do We Adapt?
@DanSpicer @Hootsuite_UK
2014/15
2012
2013
@DanSpicer @Hootsuite_UK
#CvHNY
*Brian Solis, Conversation Prism
1 Respect The Platform
“Fish where the
fish are biting”- Granddads everywhere
280 million active users
Facebook– Top in all European countries with exception of Russia
65+ million active users
Twitter – Top 3 in all European countries with exception of Russia & Poland
55+ million active users
Google+ – Top 5 in all European countries
45+ million active users
LinkedIn – Top 5 in all European countries with exception of Russia & Germany
Top Social Networks (Europe*)
@DanSpicer @Hootsuite_UK *2014 We Are Social & Global Web Index Data
2Create A Community Around
Common Interests
Music
Poetry
Technology
Photography
Cheese
Aston Martin
Hoovers
Song-writing
Communities with common interests
@DanSpicer @Hootsuite_UK
@DanSpicer @Hootsuite_UK
3 Identify your best ‘customers’
@DanSpicer @Hootsuite_UK
Focus on customers, not influencers
@DanSpicer @Hootsuite_UK
Consume
Curate
Create
90-9-1
@DanSpicer @Hootsuite_UK
TIP
@DanSpicer @Hootsuite_UK
TIP
4 Utilise social meta-data
TIP Twitter Cards
Gallery Card Product Card Lead-Gen Card
@DanSpicer @Hootsuite_UK
https://dev.twitter.com/cards/overview
WordPress blog? Try these plugins: Jetpack, JM Twitter Cards and WordPress SEO by Yoast.
@DanSpicer @Hootsuite_UK
TIP Facebook open graph
Og:image
Og:title
Og:description
@DanSpicer @Hootsuite_UK
TIP Pinterest rich pins
Article Pins Product Pins Recipe Pins
@DanSpicer @Hootsuite_UK
5Paid media doesn’t have to be
expensive (and it’s effective!)
TIP Facebook Targeting
• Location
• Gender
• Age
• Likes and Interests
• Relationship
• Workplace
• Education
• Custom Audiences
@DanSpicer @Hootsuite_UK
TIP Twitter Targeting
• Tailored audiences
• Geography and Language
• Gender
• Interests
• Followers
@DanSpicer @Hootsuite_UK
Key Takeaways
• Take the time to (research) understand social network nuances and play
to their advantages
• Create a community around common interests and shared values (and
target communities that already exist)
• Identify your best customers, build relationships and utilise their loyalty
and advocacy to gain additional traction
• Consider social meta-data to support content visibility and ‘shareability’
• Paid media is extremely effective and does not have to be expensive
@DanSpicer @Hootsuite_UK
Hootsuite University
https://learn.hootsuite.com/
http://signup.hootsuite.com/ambassador/
Hootsuite Ambassador Program
@hootsuite
/hootsuite
/company/hootsuite
/+hootsuite
Want To Learn More?
@DanSpicer @Hootsuite_UK
Thank You!
Dan Spicer
Let’s be friends -> @DanSpicer
