Social Media Tips for Fashion Retailers

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OverviewAll businesses require social media to ensure their brand

is receiving the most exposure it can. Social media is

especially important for the fashion industry since it can

help potential customers stay up-to-date with updates

and trends of your brand. Getting your products out the

door is faster when you can capture the collective

imagination of your target audience on their preferred

social platforms. Your social media campaign needs to be

founded on a strong process of content creation and

curation; engagement and campaigns; and reputation

management occur consistently. Visual platforms

become essential in this business with your competitors

vying for a share of your audience on Instagram,

Facebook and Pinterest.

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#1: Decide the amount of time and resources you can devote to your social strategy

● Social media and its management is a

time-intensive process.

● You need to stay up-to-speed on your

conversations.

● It’s not a one man job, and you’ll need a

team well versed in social media trends.

● You’ll have to listen, converse,

collaborate and analyse social media

engagement trends and competitor

strategies.

● A content marketing and social media

management tool like DrumUp is of great

service to cut through the confusion and

simplify social media management.

● Use a combination of resources and tools

to successfully implement your strategy.

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#2: Don’t discount social listening

● Social listening is a great way to find out

what your audience is interested in, and

analysing terms that can help boost your

social plan.

● Track social mentions of your business

with tools like Google Alerts and

Icerocket.

● Use a social media analytics tool to help

you study these more efficiently.

● Social listening can also help you

understand your customers’ problems

and expectations, which can help you

initiate online conversations with your

audience.

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#3: Regularly perform a social media review

● Reviewing your social media results can

help you identify unsanctioned social

media efforts (employee pages, fake

accounts, etc)

● This offers the opportunity to develop

and employ new customizations that may

have gone unnoticed and ensure

consistency in look and feel of your social

media pages.

● It also gives you a chance to improve

upon your social media strategy and

develop new aims to ensure continued

business growth.

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Tips to maximize engagement

● Don’t simply sell your product, sell the full experience. Give out pictures of your products and trendy way of using them on your Instagram or Pinterest page.

● Showcase your store and employees. Give you audience a personalised experience of your store, complete with employee opinions and store environment. Presenting the human element of your brand enhances trust on social media.

● Leverage social media to address customer queries and issues, and do it within an hour.

● Respond and acknowledge posts, comments, direct mentions and unbranded mentions.

● Visuals attract more eyes, and a fashion retailer, work better than textual content.

● User Generated Content, in terms of different styles for your products, possesses immense potential for you to showcase your products. Creating contests I a great way to promote this.

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For a Free Trial of DrumUp Social Media Management Platform visit https://drumup.io/

For the Full Article on Social Media Tips for Fashion Retailers visithttps://blog.drumup.io/blog/social-media-management-tips-for-fashion-retailers/

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