Upload
nicki-hicks
View
112
Download
0
Embed Size (px)
Citation preview
redvinestudio.com
SOCIAL MEDIA TALKInstagram
redvinestudio.com
nickihicks
nickihicks
nickihicks
snickers1197
nickihicks
nickihicks1
HI, I’M NICKI
HICKS!
#WCJAX | @n ick ih ic ks
redvinestudio.com
redvinestudio
redvinestudio
redvinestudio
red-vine-web-studio
Design. Develop. Optimize.
redvinestudio.com
WHAT’S THE POINT OF
USING INSTAGRAM FOR YOUR BUSINESS?
redvinestudio.com
WHAT’S THE POINT OF USING INSTAGRAM FOR YOUR BUSINESS?
1 Get in front of your target audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.
redvinestudio.com
IS INSTAGRAM RIGHT
FOR YOUR BUSINESS?
redvinestudio.com
FIRST…A FEW INSTAGRAM STATISTICS
1There are over 400 million active users on Instagram; over 77 million of which are in the US.
2Top brands on Instagram are seeing a per-follower engagement rate of 4.21%.
3Instagram’s per-follower engagement rate for top brands is 58 times higher than Facebook and 120 times higher than Twitter.Statistics above are from Hootsuite, Expanded Ramblings.
redvinestudio.com
AVG. ENGAGEMENT HAS INCREASED BY 416% OVER 2 YEARS
Statistics above are from Simply Measured.
redvinestudio.com
NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.
redvinestudio.com
NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.
redvinestudio.com
NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.
redvinestudio.com
IS INSTAGRAM RIGHT FOR YOUR BUSINESS?
1 Ask your audience ifthey spend time on IG.
2 Search for your targetaudience on Instagram.
3Can you create regularvisual content for your account?
4 Can you commit to mobile marketing?
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON INSTAGRAM
redvinestudio.com
OK. SO YOU’RE
CONVINCED YOU NEED TO
BE ON INSTAGRAM.
NOW WHAT?!
redvinestudio.com
STEP 1: DOWNLOAD THE APP
redvinestudio.com
STEP 2: CREATE YOUR ACCOUNT
redvinestudio.com
STEP 2: CREATE YOUR ACCOUNT (FILL OUT YOUR PROFILE)
redvinestudio.com
STEP 2: CREATE YOUR ACCOUNT (LINK OTHER ACCOUNTS)
redvinestudio.com
STEP 3: GET USED TO HOW INSTAGRAM WORKS
Homepage or News Feed
redvinestudio.com
STEP 3: GET USED TO HOW INSTAGRAM WORKS
Search
redvinestudio.com
STEP 3: GET USED TO HOW INSTAGRAM WORKS
Publish image/post
redvinestudio.com
STEP 3: GET USED TO HOW INSTAGRAM WORKS
Notifications
redvinestudio.com
STEP 3: GET USED TO HOW INSTAGRAM WORKS
Your profile
redvinestudio.com
STEP 4: START POSTING!
1 Create images that make sense for your audience.
2 Include text or content that engages and relates to the post.
3 Incorporate hashtags within your posts.
4 Share to other accounts (not just Instagram).
redvinestudio.com
CONTENT CREATION IDEAS
1Post a meaningful image of a blogpost, along with a description and link to it.
BLOGPOSTS/ARTICLES
2Publish images of your products in use.PRODUCTS
3
4
5
6Post images of events you’re hosting, attending, or participating at.
EVENTS
Try publishing inspirational posts that will be interesting to your audience.
INSPIRATION
Post short, sweet videos of interest to your audience.
VIDEOS
These posts can be salesy, show personality, and/or give your audience an idea of what goes on at your business.
“A DAY IN THE LIFE”
redvinestudio.com
STEP 5: GROW YOUR INSTAGRAM AUDIENCE
1 Put links to your Instagram account everywhere.
2Share to your Facebook, Twitter, and other social profiles to increase reach.
3Find and follow new potential accounts that align with your targetaudience.
4 Engage your audience withcontent that makes sense.
redvinestudio.com
STEP 6: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3 Push people toward content or content offers where they can convert.
4 Measure…everything.
redvinestudio.com
INSTAGRAM ADVERTISING
https://business.instagram.com/advertising/
redvinestudio.com
NOW…THE FUN PART:
MEASUREMENT
redvinestudio.com
YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Start by measuring overall visits to your blog and website. Focus on where visitors are coming from.
VISITS
2 Next, look at where you are getting the most engagement from on your blog and social media between comments, likes, etc.
ENGAGEMENT
3 Then, measure leads. How many contact forms or email signups did you get?
LEADS
4 Last – and most importantly – how many sales were made? Backtrack to identify where those conversions came from and continuously improve your process.
CONVERSIONS
redvinestudio.com
INSTAGRAM MEASUREMENT: 3 r d PARTY APPLICATIONS
redvinestudio.com
INSTAGRAM MEASUREMENT: GOOGLE ANALYTICS