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It was celebration time in the UK as brands churned out content with the Christmas theme to engage with their fans on social media. Most of the brands ran contests and gave away prizes in accordance with the season of giving.
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Social Media Shakedown of Top UK Brands in December 2013
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
December 2013
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
December 2013
A Closer Look at Selected Top
Brands
Santander UK – Competition & Prize Draw In December, Santander UK ran the ‘12 Toys of Christmas competition’ between the 1st &12th and also
conducted Prize Draws between the 20th & 30th on its Facebook page which saw huge engagement among its fans.
As a result, Santander UK’s overall average engagement score was 966, which is more than
5 times the sector average of 191
Santander UK also ramped up its fan base much faster in December. The brand experienced a fan growth rate of 36.3%, which is more than
10 times the sector average of 2%
Samsung UK – Christmas Prize Draw
Samsung UK ran a Christmas prize draw between the 18th and 20th December giving away a gift each day to its fans on Facebook. The updates around the prize draw were the most engaging on its
Facebook page.
Samsung UK garnered an average engagement score of 679, which is more
than twice the sector average of 265
Paper Mate – 12 Days of Christmas Timeline Competition Paper Mate engaged with its fans on Facebook by running the ‘12 Days of Christmas’ competition and gave away
a number of gifts according to each day of Christmas.
As a result, Paper Mate’s overall average engagement score for December was 1,000,
which is more than 3 times the sector average of 294
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
December 2013
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
December 2013
SO
A Closer Look at Selected Top
Brands
Sainsbury’s – ‘Christmas In A Day’ Film Quiz Sainsbury’s conducted 4 rounds of quizzes on Twitter around the film ‘Christmas In A Day’ on the 8th December
and this generated lots of buzz for the brand on Twitter.
#Christmasinaday was the most used hashtag by the brand and its followers in December and the hashtag
had an engagement score of 207
The usage of the #Christmasinaday peaked on the 8th December and was used 2,805 times.
Premier Inn - #PremierWinn Competition Premier Inn ran a #PremierWinn competition between the 9th and 13th December for a chance to win a stay in Premier Inn’s new Bath City centre branch. The tweets around the competition generated lots of buzz for the
brand on Twitter.
#PremierWinn was used 657 times by the brand’s followers in December
Premier Inn’s engagement score peaked on the 9th and 13th December. The brand garnered an
average engagement score of 408, which is more than twice the sector average of 145
Nando’s UK - #NandosXmas Nando’s UK celebrated Christmas by conducting various contests and promoted them using the hashtag
#NandosXmas. The tweets around #NandosXmas engaged the best with its followers on Twitter.
#NandosXmas was used 38,870 times by the brand’s followers in December
#NandosXmas was the most engaging hashtag for the brand in December with an engagement score
of 239.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in the United Kingdom (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
December 2013
(Based on the Unmetric Score for YouTube)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Sector Brand
Retail Chains
Retail
Telecom Services
Travel
December 2013
Sector Leaders in the United Kingdom
SO
A Closer Look at Selected Top
Brands
LG UK – So Viral It’s Scary – Men can’t multitask #LGUltrawide
Video Views Growth LG UK’s video on how men can’t multitask garnered more than 5.9 million views to become the most
watched video on its channel
Nokia UK: Lumia 2520: For Work. For Play
Video Views Growth Nokia UK’s video about the Lumia 2520 was the most viewed video on its channel in December with more
than 357,000 views.
Virgin Money’s ‘South Pole 2013’ video was viewed more than 8,000 times in December and was the most
watched on its channel.
Video Views Growth
Virgin Money: South Pole 2013: Arrival at the Pole
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