24+1+42+33+O

Companies feel social media rewards outweigh risks

38+4+5+12+14+27+O

How companies are using social media...

20+18+11+19+32+O

13%

71%

13%

4%

Very concerned

Concerned, but believe the risks can be mitigated or avoided

Does not believe there are any appreciable risks

Other

0% 20% 40%60% 80%

Many are concerned about potential risks,but believe they can be mitigated

27%

24%

33%

16%

No, and there is currently no plan to develop one

No, but one is being developed

No, but we have other related policies, such asacceptable use, “bring your own device”, etc.

Yes

0% 5% 10% 15% 20% 25% 30% 35%

Brand awareness38%

Recruiting27%

Identify participants/Customer profiling & identification

14%

Customer care12%

Fulfillment5%

Crowd sourcing4%

LinkedIn32%

Facebook20%

Twitter18%

YouTube11%

Other19%

Over the next 12 months,usage will increase

Increaseslightly42%

Remain fairlyconstant32%

Increasesignificantly24%

Decreaseslightly1%

Most do noteven performa social media

risk assessment

But 67% lack policies

23+18+59+ONo risk assessment59%

Yes18%

I do not know/ Unsure23%

0% 10% 20% 30% 40% 50% 60%

13%

55%

30%

1%

2%

Will be critical for all corporate efforts going forward

Will be an important component going forward

May have some value but will most likely only have peripheral value

It’s a complete waste of time

Fine for personal use, but little to no valuein the corporate world

Most executives believe there’s value

and the platforms they use

Source: Social media risks and rewards, a joint study by Grant Thornton LLP and Financial Executives Research FoundationSurvey data has been rounded to whole numbers; as a result, some of the totals may not equal 100%.

“The increasein social media use

without strong governance or policy underscores

the need for a risk assessment.”

- Jan HertzbergManaging Director, Advisory Services