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MODERN

By Mark M

cHugh

MARKET RESEARCH

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As the digital world evolves around us, marketresearch is crucial to staying on top of trends andobtaining a better understanding of consumers.

Social media is thought of as a means to connectand interact with consumers. However, social

media can be used as a research tool.

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Listening and engaging withconsumers on social media is agreat way to understand how theythink and feel about your brand andproducts.

Ask your consumers directly to learn more about what they want. Listento what your consumers are saying on social media in order to addressany issues before they become harmful. When you interact withconsumers, you're not only creating conversation, but also conductingresearch on your consumers.

CONSUMERS

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Not only is social media great forresearching your consumers, butit is also a quick and easy way toresearch your competitors.

Simply follow your competition on social media and monitor what theypost, what their consumers are saying, their current campaigns, andpromotions. You can see what your competition is doing right and whatthey are doing wrong. This can help you enhance your strategies to meetyour objectives.

COMPETITION

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Trends are common with socialmedia and it is important to be ontop of trending topics and content.

One easy way to keep track of trending topics and content is throughhashtags. You can search a topic and find posts from consumers andother brands by conducting hashtag searches. Not only does this helpyou find trending content, the same search can be applied to your brandand products.

TRENDS

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Content is important to understandbecause it is your bread and butterfor pleasing your consumers andattracting new ones.

Use social media to understand how your consumers react and engageto content you share. By researching consumers on social media andunderstanding what type of content they respond to, you can begintailoring your content to meet their needs. Use videos, photos, blogposts, newsjacking, or any method for providing content.

CONTENT

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As you can see, social media can be used in manydifferent ways. To succeed in today's markets, it's

important to understand your consumers.

Social media can help you research your consumers,competition, industry trends and even content. Use

the social landscape to your benefit in order toposition your brand for success.

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@markmchugh1010