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Social Media is media Ivana Ćirković

Social media is media

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Presentation for the Social Media: Impact for Partners NATO conference in Sarajevo, held 23-24 april 2014.

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Page 1: Social media is media

Social Media is media

Ivana Ćirković

Page 2: Social media is media

www.ivanacirkovic.com @OrganVlasti

About me

Page 3: Social media is media

www.ivanacirkovic.com @OrganVlasti

OrganVlasti.com

Facebook

Twitter

Other(Google+, Pinterest, rss)

64%

17%

19%

21% of all visits (245.678) in period 01.12.2013.- 01.04.2014. came from social:

Page 4: Social media is media

www.ivanacirkovic.com @OrganVlasti

UradiSama.biz

Facebook

Twitter

Other(Google+, Pinterest, rss)

32%

6%

62%

9,5% of all visits (64.586) in period 01.12.2013.- 01.04.2014. came from social:

Page 5: Social media is media

www.ivanacirkovic.com @OrganVlasti

WHY BOTHER?

Page 6: Social media is media

www.ivanacirkovic.com @OrganVlasti

Ministry of finance and economy• First ministry with active

accounts on social networks• Daily communication with

media and people in need• Creating news, live tweeting

& informing from press conferences, events, contract signign

• Daily answering 20-30 questions within the jurisdiction of the Ministry

Page 7: Social media is media

www.ivanacirkovic.com @OrganVlasti

#UtoplimoDecu

Page 8: Social media is media

www.ivanacirkovic.com @OrganVlasti

#UtoplimoDecu

• 530 tweets• 177 participants• 303,393 reach • 1,185,466 impact

Page 9: Social media is media

www.ivanacirkovic.com @OrganVlasti

#Oscars2014• 19,1 million tweets on the night of the Oscars• Ellen’s selfie viewed by 8.1 million people, 2.4 million RT

Page 10: Social media is media

www.ivanacirkovic.com @OrganVlasti

Thank you