Social Media in Higher Education: A Roundtable Discussion

PRESENTED BY

#SproutHESM

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Our Panel

Chris BarrowsNew York University

Meghan JagnowUniversity of Tennessee

Joel RennerThe George Washington University

Nikki SunstrumUniversity of Michigan

@CBarrows @MegJagnow @JoelRRenner @nikkisunstrum

#SproutHESM

Today’s Syllabus

Chapter 1: Choosing Social Networks•

Chapter 2: Structuring Your Accounts•

Chapter 3: Creating Shareable Content•

Chapter 4: Proving the Value of Social•

Chapter 5: Tips, Tricks & Tools

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Chapter 1: Choosing Your Social Networks

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Quality vs. Quantity:

Is it more important to be on all social sites or to focus your efforts on a select few?

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Your Favorite Platforms:

Which social platforms do you see as the most useful in higher education?

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Leveraging Newer Networks:

How do you utilize Snapchat, Instagram and newer social platforms in higher education?

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Chapter 2: Structuring Your Social Accounts

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Who’s the Boss:

Is it better to rely on one centralized social team or to delegate responsibilities to various stakeholders?

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You Get a Page, and You Get a Page:

How do you determine if a group, department, team, or mascot deserves a unique social presence?

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Maintaining a Cohesive Presence:

Assuming decentralized management, how do you ensure all of the channels feel like a united effort? How

much offline coordination is required?

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Chapter 3: Creating and Sharing Social Content

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Social Media Scheduling:

How far ahead do you plan your social posts?

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Content that Resonates:

What do you find to be the most powerful content higher education professionals can share?

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Sharing School Research:

What do you think is the best way to promote institutional research on social media?

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Chapter 4: Proving the Value of Social Media

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Social Reporting Frequency:

How often do you pull and analyze your social media data?

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Higher Education KPIs:

What key metrics do you look at when analyzing your social performance?

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Higher Education KPIs:

Is it possible, or necessary, to look at things like alumni contributions or applications received?

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Chapter 5: Tips, Tricks & Tools

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Schooling the Newbies:

What tips would you give a new social media manager in the space?

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The Future of Social in Higher Education:

Any new trends in 2016 higher education professionals should know about?

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Tools of the Trade:

What are your favorite tools to help build and manage your organization’s social presence?

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Questions for Sprout Social:

How does Sprout help organizations structure their accounts?

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Questions for Sprout Social:

How can you make sure your interns aren’t causing trouble for your social presence?

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What are you all working on?

Chris BarrowsNew York University

Meghan JagnowUniversity of Tennessee

Joel RennerThe George Washington University

Nikki SunstrumUniversity of Michigan

@CBarrows @MegJagnow @JoelRRenner @nikkisunstrum

Interested in learning about Sprout Social?

Try all of our social media management features completely free today and learn why organizations around the world utilize our

platform to manage their social presence.

sproutsocial.com/pricing.

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Sprout Social Thanks Our Panel!

Chris BarrowsNew York University

Meghan JagnowUniversity of Tennessee

Joel RennerThe George Washington University

Nikki SunstrumUniversity of Michigan

@CBarrows @MegJagnow @JoelRRenner @nikkisunstrum