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-SOCIAL MEDIA-What If, What Matters, Why Now?
Monday, January 19, 15
MEET ELIZABETH, THE 02’ MERCURY...
Monday, January 19, 15
What If?
Someone says something bad...
We were active?
It’s just a fad, like Newspapers, Television, and Breathing?
We ignore it...it’ll go away, right?
Monday, January 19, 15
Monday, January 19, 15
Meet Holly’s Oil, Maine
Monday, January 19, 15
Icy Roads Unplowed Driveway
Single Mother of 2 Truck Slid Into Ditch
Over 100,000 New Englanders Saw the Post
Monday, January 19, 15
Monday, January 19, 15
Didn’t Solve a Thing...
Monday, January 19, 15
The Following Social Media Fail is rated:
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#Fail of The Century
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Don’t Stop, Can’t Stop...
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Just When You Thought You Could Finish That Donut..
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They must be almost done right?
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And Then They Stopped Typing...
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No, no, they didn’t...
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Any Closing Thoughts?
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Monday, January 19, 15
Anthony Lyons 16 years old
Loves DogsDiagnosed with Leukemia and currently at the Phoenix
Children’s Hospital
Therapy Dogs made him happy
A Story...
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An Idea was Birthed
What if people on Facebook could send in photos of their
dogs...maybe that would make Anthony happy
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Monday, January 19, 15
500,000 Photos
1.5 Million Member
“It shows me that people still care..even if they don’t know me.” - Anthony Lyons
Monday, January 19, 15
HOW DOES THIS APPLY TO YOU?
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Controlling The Message Allows You To Tell The World Who You Are...
This guy? Or, this guy?
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WORD TRAVELS FAST
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COMPLAINING IS REALLY EASY
and kinda fun...On the internet
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Monday, January 19, 15
ORGANIZE, EDUCATE, INFLUENCE
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WHAT DOES THIS MEAN TO YOU?
• Influence legislation
• Follow and interact with lawmakers
• Start online and offline groups
• Provide education
•Monitor conversations
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HOW CAN YOU MAKE AN IMPACT
• Share your stories
• Share the facts
• Share the good
•Own the bad
• Showcase your employees
• Take part
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"I felt the mainstream media was acting as a gate keeper and filtering and even stonewalling our messages. Social media was something I felt had the potential to bring our messages to the public directly." - Michael Binnion, CEO Questerre Energy
Monday, January 19, 15
TOOLS OF THE TRADE
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TOOLS
• Sprout Social
• Pocket App
• Email Marketing
• Social Media Advertising
Monday, January 19, 15
Monday, January 19, 15
KEEP IN TOUCH...
@DavidaPride
207-415-7712
Monday, January 19, 15
