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FROM CURIOSITY TO SALES
HOW TO PUT YOUR OWN SOCIAL MEDIA CHANNELS TO GOOD USE IN TURNING YOUR FOLLOWERS INTO BUYING CUSTOMERS.
71% OF ONLINE ADULTS USE FACEBOOK23% OF ONLINE ADULTS USE TWITTER26% USE INSTAGRAM28% USE PINTEREST28% USE LINKEDINSeptember 2014, http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
Remains by far the most popular social media site.
Slower growth, but increased level of user engagement with the platform.
For the first time more than half (56%) of internet users ages 65 and older use Facebook.
Overall, 71% of internet users are on Facebook (no change from August 2013).
CONTENT STRATEGY
1WHAT DO WE WANT TO ACHIEVE? (GOALS)
2TO WHOM ARE WE TALKING TO? (TARGET AUDIENCE)
3HOW WILL WE MEASURE EFFECTS? (ROI AND HOW WILL WE ADAPT?)
COMMUNICATION FUNNEL
WORD OF MOUTH
EGOCENTRISM
KPIVisits to website?
Raising awareness about your location / new offer?
Increasing popularity / buzz
Lead generation(collecting e-mails for further e-mail marketing)
Conquer new market / target group?
DONT’S
AWARENESS
INTEREST
LEAD GENERATION
IMPORTANT TO REMEMBERIMPORTANT TO REMEMBER
TASK 1. Why would you use social media? DEFINE GOAL2. To whom would you speak to? DEFINE TARGET3. What would you consider good result? DEFINE KPI-s
