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This is a social media case study of Videocon mobile phone .The objective is to increase Awareness for their flagship model: the A55qHD to portray the Videocon A55qHD as the Perfect Gift on Valentine’s Day.
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Valentine’s Day Campaign Case Study
Introduction
Videocon Mobile Phones is making a big
push for the growing Smartphone &
Tablet market in India. Since its launch,
they have introduced new models in the
market offering consumers a great value
proposition combined with the latest in
style & technology.
Campaign Objective
To increase Awareness for their flagship model: the A55qHD
Campaign Idea
To portray the Videocon A55qHD as the Perfect Gift on Valentine’s Day.
Execution
#ValentineWish Campaign & Facebook app
Contest: Participate by telling why the
phone is a perfect gift, and ultimately win
the A55qHD
Engagement: Facebook app allowed users to
choose from many Valentine’s Day eCards,
and share it their loved one
App Walkthrough
Landing page of Facebook
app explicitly gives the
message & prompts users to
Like the page to continue
App Walkthrough
Users can then select 1 of 9
eCard Templates that both
incorporate the message of
Valentine’s Day, and also
promote the A55qHD.
Once filled users can share
eCard with their Valentine!
Promotions
Promotions
Promotions
Promotions
Results
• 1154 Unique Users shared eCards
• 150 Average Daily Users of the app
• 3863 New Page Likes acquired during campaign
• 456 Avg. Daily Page Likes during campaign, 3 times than normal
• 80592 Highest Daily Total Reach during campaign
• 42116 Avg. Daily Total Reach during campaign, 2.5 times than normal
• 410 Average Daily Post Likes during campaign, 1.6 times than normal
• 55 Average Daily Comments during campaign, 1.6 times than normal
• 59 Average Daily Shares during campaign, 1.8 times than normal
Let’s Connect!
Rohit Awasthi
+91 8527 123 555
www.solomosalsa.com
