Social Media Case Study: AndPictures Launch Record to tweet

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    04-Jul-2015

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ANDPictures launched a video application Dil Se, which allows fans to send video messages, meant for their favourite stars. The challenge was for the audience to try the application. We made celebrity influencers and stand-up comedians ridicule the current ways adopted by audiences to impress their stars. The ideas were crowd-sourced through twitter and sent back as videos. Good thing the audience has a sense of humor.

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  • 1. BRAND NAME& PicturesAGENCY NAMETheSmallBigIdeaTweets to Videos Activity

2. ObjectiveTo promote ANDPictures video application Dil Se,which allows fans to send video messages to theirfavourite starsInsightFans are always looking for the easier ways to reachtheir favourite stars.Tweets to Videos Activity 3. The IdeaThe core objective of the idea was to tell theaudience that Dil Se is the best way to reach theirfavourite stars. We made celebrity influencers andstand-up comedians ridicule the current waysadopted by audiences to impress their stars. Theideas were crowdsourced through twitter and sentback as videos. Good thing the audience has a senseof humor Record to Tweet Activity 4. The Activity: Phase 1Request to Tweet:We asked users to tweet to us, telling ushow far they would go to get their favouriteBollywood stars attention. We drove thecampaign on Twitter and created a buzzabout the activity. An online promofeaturing Ashwin Mushran and AmoghRanadive was launched to invite entries.Record to Tweet Activity 5. The Activity: Phase 2The Shoot:Record to Tweet ActivityThe selected tweets were immediately converted into small sketches and sent back tothe audiences. The audience loved the Ashwin & Amoghs rendition to their ideas ofimpressing their favourite stars 6. The Activity:Record to Tweet ActivityA series of 12 videos were released on Twitter in the span of 5 hours. Fans of Yo YoHoney Singh, Shahrukh, Priyanka, Hrithik joined in to promote the video, while thepeople whos tweets were converted sportingly shared it across their social assets. Allvideos ended with the a message driving the audience to the dilse application 7. Result:The one day activity garned around 7 lakh impressionsTo View the Video, Please click on the below link:https://www.youtube.com/watch?v=D0dxB02f_tk&list=UUMuauRU4iGMJwy_VVilvriwRecord to Tweet Activity