A Glance View At:

Social Media And

Online Tools

Sender Message Method Receiver

Content Channel

Engagement

Miscommunication

Online Channels:

Social Media (Facebook – twitter – Linkedin – Perscop –

Instagram – Prezi – Slideshare - Wechat)

Mobile (QR Code - Apps - responsive websites

(mobile view)

Online Services (Banking - travelling)

Website (formal information about facts about brand, company

or product)

Blogs Story telling (food - travel - experiences - books ... )

SEO (Google – Baidu - Hao123)

Insights (Facebook insight - Twitter insight - Google analytics -

Youtube analysis )

E-Mail

Pla

nn

ing

Au

die

nce

Contents:

Text (E-mail - Blog - Mini blog – News - Press

release – Databases - Journal and articles -

wiki)

Visual (Graphics - 360 photo – photographs –

flowcharts – Infographics – Comics –

Memes - Visual note-taking)

Audio (music - songs - podcast - podcast feed)

Video (Fiction – Documentary – Clips – Live …)

Engagement:

Planning Smart goals

Content calendar

Measure your progress

Audience

Who : Age, Gender,

Occupation, Education,

Income …)

Needs analysis

Reports

Measure

Hint:

Photo: story

colors kids old

people animal

nature food

Thank You

Usama Salama