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Most businesses start using social media as a way to get in front of their customers. They believe customers will flock to them and they will see a huge growth in revenue and traffic. This is rarely what happens though. In fact, it’s been shown that the more followers or fans a company has, the less they see your updates and posts.
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Easy Social Media Advertising
Make a Big Difference in Your
Brand’s Growth
www.thesocialcafeclub.com
Social Media Facts
• 22% growth rate in terms of impressions, (Source: eMarketer)
• 55% increase in recall (Social Media Today)
• 53% increase in recall of Twitter ads (Social Media Today)
• 45% of companies using social media advertising for branding
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Benefits
• Targeted Audience• Budget• Word of Mouth• Control• Community
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Social Media Advertising Differs
• Cost• Engagement• Interactivity• Consistent• Communication
Model• Dynamic• Reputation
Management• Technology
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How to Stand Out
• Include a Contest or Competition
• Stand out with Colors• Use Well-known
Images• Offer Something Free• Current Events• Clear Objective• Demographics• Get to the Point
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Common Objectives:• Clicks to Website• Website Conversions• Page Post Engagement• Page Likes• App Installs• App Engagement• In-store Offer claims • Event Responses.
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• Useful for business-to-business sales or services.
• Your on-site ads can appear on profile pages, on your home page, a user’s LinkedIn inbox, within search results page or on group pages.
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• Much simpler advertising format than Facebook.
• Twitter’s paid ads consist of Promoted Tweets, Promoted Accounts and Promoted Trends.
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• Promoted pins are seen on both the web and Pinterest’s mobile app in the search results and category feeds.
• Ads show up based on content relevancy.
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Tumblr
• Tumblr doesn’t use traditional ad units, but “Sponsored Posts” instead.
• Your posts get exposure throughout the network.
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Making Your Choice
• Make your advertising decision based on the purpose of your ad and who you are targeting.
• Tumblr, Instagram and Pinterest are just a few of the newer social media platforms starting to utilize advertising as well.
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Be Social With UsWhen you finish your PowerPoint presentation,
you can upload it to:
http://Twitter.com/SocialCafeClub_
http://www.facebook.com/SocialCafeClub
Contact UsIf you have any questions you can email them
through to shelly@thesocialcafeclub
www.thesocialcafeclub.com
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