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Social Media Clinic Tuesday, January 28, 201314 Tips for Your LinkedIn Profile
Presenter:Erika L. Forsythe
Tip #1Maximize your Headline
Tip #2Update your Status
Tip #3Utilize your Summary
Tip #4Set your Custom URL
Tip #5Invest in your Profile Photo
Tip #6Make sure your Profile Photo is Professional
Tip #7Make sure your Profile is Complete
Tip #8Make sure your Invitations Include aPersonal Message
Tip #9Make sure youContribute to the Conversation
Tip #10Make sure to Build Your Network Selectively
Tip #11Make sure to Participate in Recommendations
Tip #12Make sure to Participate in Endorsements
Tip #13Balance PromotingYourself and Being Helpful on
Tip #14Upload RichMedia to Your
REFERENCESDahl, Sima. 5 Steps to Market Yourself on LinkedIn marketingpower.com Retrieved January 9, 2014 from: http://www.marketingpower.com/Careers/Pages/Sima%20Dahl's%20Columns/5_Steps_to_Market_Yourself_on_LinkedIn.aspx?utm_source=buffer&utm_campaign=Buffer&utm_content=buffera7e74&utm_medium=linkedin#Kennis, Leanne (July 21, 2013) 25 Things That Make You look Dumb on LinkedIn business2community.com Retrieved on January 15, 2014 from:http://www.business2community.com/linkedin/25-things-that-make-you-look-dumb-on-linkedin-0559620
Why Bother?Standout Profile = Prospects Take You More Seriously
Standout Profile = Prospects Spend More Time on Your Page
Standout Profile = Attracting More Business Opportunities
Visual Content = Interactive Experience / People Can Comment
What Content Can I Add?Photos
Approved Content Providers for Media Samples
Sample ProfilesClick Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Pastry Chef Explore Content / Photo Scroll from Within Page
Entrepreneur - Video
EntrepreneurVizify Visual Bio
SlideShare Link or Uploaded Presentation
Add Badges or AwardsBook Cover or Menu Cover
Even Add a Screen Shot of a Compliment or Twitter Buzz Or You in Action
Add Links to Articles You Have Written:Autopopulate with image + clickable link vs. Upload image + enter info manually
How Do I Get Started?
Edit Profile Follow Prompts
Add Link or Upload FIle
Include a Call to Action
Sample Web PagesMust See Profiles of 2013
Pastry Chef LinkedIn Page Photo Scroll
Entrepreneur LinkedIn Page Canyoning in Scotland Video
Entrepreneur Vizify Profile Sample - Overview & Career / Bio
DiscussionWhat kind of content do you have to share on LinkedIn?
About you? About your business?
Video of you giving a presentationSlideShare presentation of helpful content to establish business expertiseWhat else?
REFERENCESMoritz, Donna. (December 2, 2013). How to Enhance Your LinkedIn Profile With Professional Portfolio socialmediaexaminer.com Retrieved December 18, 2013 from http://www.socialmediaexaminer.com/linkedin-professional-portfolio/LinkedIn (November 26, 2013) LinkedIn Must See Profiles of 2013 slideshare.net Retrieved on December 19, 2013 fromhttp://www.slideshare.net/linkedin/must-see-linkedin-profiles-of-2013