Social Media: 14 Tips for Your LinkedIn Profile

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Social Media Clinic Tuesday, January 28, 201314 Tips for Your LinkedIn Profile

Presenter:Erika L. Forsythe

11

Tip #1Maximize your Headline

Tip #2Update your Status

Tip #3Utilize your Summary

Tip #4Set your Custom URL

Tip #5Invest in your Profile Photo

Tip #6Make sure your Profile Photo is Professional

Tip #7Make sure your Profile is Complete

Tip #8Make sure your Invitations Include aPersonal Message

Tip #9Make sure youContribute to the Conversation

Tip #10Make sure to Build Your Network Selectively

Tip #11Make sure to Participate in Recommendations

Tip #12Make sure to Participate in Endorsements

Tip #13Balance PromotingYourself and Being Helpful on

Tip #14Upload RichMedia to Your

Profile

REFERENCESDahl, Sima. 5 Steps to Market Yourself on LinkedIn marketingpower.com Retrieved January 9, 2014 from: http://www.marketingpower.com/Careers/Pages/Sima%20Dahl's%20Columns/5_Steps_to_Market_Yourself_on_LinkedIn.aspx?utm_source=buffer&utm_campaign=Buffer&utm_content=buffera7e74&utm_medium=linkedin#Kennis, Leanne (July 21, 2013) 25 Things That Make You look Dumb on LinkedIn business2community.com Retrieved on January 15, 2014 from:http://www.business2community.com/linkedin/25-things-that-make-you-look-dumb-on-linkedin-0559620

Why Bother?Standout Profile = Prospects Take You More Seriously

Standout Profile = Prospects Spend More Time on Your Page

Standout Profile = Attracting More Business Opportunities

Visual Content = Interactive Experience / People Can Comment

What Content Can I Add?Photos

Video

Presentations

Audio

Approved Content Providers for Media Samples

Sample ProfilesClick Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

21

Pastry Chef

22

Pastry Chef Explore Content / Photo Scroll from Within Page

Entrepreneur

Entrepreneur - Video

EntrepreneurVizify Visual Bio

SlideShare Link or Uploaded Presentation

Add Badges or AwardsBook Cover or Menu Cover

Even Add a Screen Shot of a Compliment or Twitter Buzz Or You in Action

Add Links to Articles You Have Written:Autopopulate with image + clickable link vs. Upload image + enter info manually

How Do I Get Started?

Edit Profile Follow Prompts

Add Link or Upload FIle

Include a Call to Action

Sample Web PagesMust See Profiles of 2013

Pastry Chef LinkedIn Page Photo Scroll

Entrepreneur LinkedIn Page Canyoning in Scotland Video

Entrepreneur Vizify Profile Sample - Overview & Career / Bio

DiscussionWhat kind of content do you have to share on LinkedIn?

About you? About your business?

Video of you giving a presentationSlideShare presentation of helpful content to establish business expertiseWhat else?

REFERENCESMoritz, Donna. (December 2, 2013). How to Enhance Your LinkedIn Profile With Professional Portfolio socialmediaexaminer.com Retrieved December 18, 2013 from http://www.socialmediaexaminer.com/linkedin-professional-portfolio/LinkedIn (November 26, 2013) LinkedIn Must See Profiles of 2013 slideshare.net Retrieved on December 19, 2013 fromhttp://www.slideshare.net/linkedin/must-see-linkedin-profiles-of-2013