Social Marketing for CMC

Social Marketing Overview

Social Marketing is a process that uses marketing principles and techniques, mainly utilizes social networking websites as a marketing tool to influence target audience behaviors that will benefit society as well as the individual.

CMCSOFTSocial Marketing

• An easy way to learn about your audience• Target audiences more effectively• Find new customers and expand your audience• Receive instant feedback from your customers’ perspective• Improve market intelligence and get ahead of your competitors with social media• Increase website traffic and search ranking as well as brand recognition• Share content easier and faster with social media• Create meaningful relationships with customers• A recruitment methodology

CMCSOFTBenefits

CMCSOFTKey Players

Twitter

LinkedInFacebook

Google+

LinkedIn is a professional network used by workers, companies, even students and teachers on purpose for seeking job, recruitment and relating issues.Through LinkedIn, you can accelerate your business effectiveness and career success by leveraging the network you already have

CMCSOFTLinkedIn

CMCSOFTLinkedIn Statistics

400 million users

4 million company pages

2 million groups

200 countries

1/3 professionals on the planet

2 new members/secon

d

Target Audienc

es

Professionals

Employers

EmployeesJob Seekers

Students

CMCSOFTLinkedIn Target

Audiences

LinkedIn Members

LinkedIn Groups

LinkedIn Company Pages

CMCSOFTMain values of LinkedIn

• Opportunities to find jobs, people, business opportunities

• Identifying the right people as a customer or prospects.

• Discovering information about prospects more easily.

• Improving individual reputation.

• Improving or sharing skills and experiences, and other issues by joining industry-related groups.

• Staying in touch with friends and colleagues.

• Finding experts and ideas and resolving a unique business challenge by asking professionals and following fresh topics on the unique professional groups.

CMCSOFTValues for LinkedIn

Members

• Groups can help members to find jobs easier, because many recruiters look for candidates in these groups.

• Groups are the places to connect other people in your field together, then members can looking for some answers for their problems based on the group’s members experience.

• Member can send a direct message to others people that they want to connect in a group.

• When you join a group, there will be many other members want to connect with you, that will be opportunities to get more connections in the virtual world.  

CMCSOFTValues for LinkedIn

Groups

• Company’s pages help LinkedIn members learn your business, brand, industry expertise and your opportunities.

• A LinkedIn company page provides you free marketing opportunities and enhance the credibility of your company to your customers.

• Creating shareable content that benefits your audience

• Introducing new products or services you have developed

• Finding job candidates who can make a significant contribution to your business success.

• Improving your ranking in search engines

CMCSOFTValues for LinkedIn Company

Pages

A marketing technique with low cost

Large amount of potential customers

Keeping in touch with customers and other users easily

Enhancing the credibility and reliability with customers

Increase the ranking on the search engine

CMCSOFTBenefits for CMC

is a social networking service owned and operated by Google Inc since 2011.Google+ offers a unique way of connecting with your various contacts, allowing you to send group messages to particular social circles you designate, such as family, coworkers and friends.

CMCSOFTGoogle+

CMCSOFTGoogle+ Statistics

375 million active

members

70% Business brands

33% Growth rate

each year

USATop country

using Google+

950000 new

accounts/day

Top Occupation

Engineer

55%

CMCSOFTGoogle+ Components

Circles allow targeted groups to sort and manage friends along with specific circles

Hangouts are features for group video chatting with up to 10 people

Huddles allows for text chatting with a friend or group of friends via mobile or desktop

Photos are shared libraries from those in your circles and those you post on them

Posts are features for posting status updates

Sparks for offering videos and articles others might like

Google+ Users

Google+ Communities

Google+ Business Pages

CMCSOFTMain values of Google+

• Sharing other people’s posts and comment with various features.

• Personalized “circles” let you direct specific content to different types of customers

• “Hangout” can be used as video chat with customers and colleagues, get face-to-face feedback.

• The 1+ button helps increase your Google search ranking.

CMCSOFTValues for Google+ Users

• Identifying consumers who have a specific shared interest.

• Gaining more followers for the company’s Google+ page

• Communities allow consumers to connect, sharing content with others.

• Using communities to get feedback on new product ideas.

• Seeing new or changing trends within the community.

CMCSOFTValues for Google+

Communities

• Let potential audiences understanding about the

company business

• Keep audience informed as to recent business

activities

• Google+ page offers a link to company’s website,

and the location of company

• Enhance credibility with clients

• Increase ranking in search engines

CMCSOFTValues for Google+

Business Pages

Keeping up with communications

between company and customers as

well as prospectsMost Google+ users work in technology

Industry

Improving reputation and

presence

Optimizing result from search

engines

CMCSOFTBenefits for CMC

Facebook is the world's largest social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

CMCSOFTFacebook

CMCSOFTFacebook Statistics

1.55 billion active users

40 million small business

pages

1.5 million on revenue

every hour

70 languages 1 billion mobile apps link

on Facebook

5 new profiles/second

Facebook Users

Facebook Groups

Facebook Pages

CMCSOFTMain values of Facebook

• Making friends with other users by sending friend request

• Connect then sharing contents, pictures, and videos to friends

• Chatting or video call with friends via Facebook Messenger

• Many users using Facebook as a C2C marketing channel or direct selling.

• Keeping in touch with friends, colleagues and partners.

CMCSOFTFacebook Users

• Public Groups: Individuals can join any interested groups to connect and sharing with other unknown users

• Closed Groups: Groups that anyone can search and ask to join, but need permission from admin to be a member and have more professional quality than public groups.

• Secret Groups: Created between friends to share some secret things and

users only become members when being invited.• Groups also can turn into a marketplace for trading in some cases.

CMCSOFTValues for Facebook

Groups

• There are 6 types of pages that using for different purpose such as local business, company, product, public figure, entertainment and community, all of them are supported by Facebook.

• Marketing on Facebook are cheap.

• There are huge amount of customers (mainly for B2C company).

• Communicate with customers easily.• Enhancing the credibility of product or service

• Increase ranking in search engines

CMCSOFTValues for Facebook

Pages

Free registration, cheaper than other social media on Ads price

Effectiveness for mobile advertising, such as Cost per Click type

Easy to interact, can be formed as customer service

Enhancing the credibility with customers

Increase website ranking on search engine

CMCSOFTBenefits for CMC

Twitter is a free social networking micro blogging service that allows registered members to broadcast short posts called “tweets”.

CMCSOFTTwitter

CMCSOFTTwitter Statistics

320 million monthly active

users

65.8% U.S company use

Twitter for marketing purposes

1.4 billion on revenue in

2014

80% Twitter active users are on

mobile

7000+ “Tweets”

sent per second

2 new profiles/second

Twitter Users

Twitter Pages

CMCSOFTMain values of Twitter

• Following other users by +Follow feature

• “Tweets” are micro-blogs that can be use to

describe every things in your life.

• You can “Tweets” to your followers or whom you followed

• Users can “Retweets” any things they like on news feed.

CMCSOFTValues for Twitter Users

• Huge amount of customers, especially at U.S and Europe

• Communicating with followers very easy

• Following other business pages, may be a potential client, or knowing other competitors in the industry

• Enhance credibility with clients

• Increase ranking in search engines

CMCSOFTValues for Twitter Pages

Free registration and low cost for using Ads

Very effective for branding strategy

Understand competitors or create alliance with

clients

Can be formed as customer service

Increase ranking on search engine

CMCSOFTBenefits for CMC