B2B Social • @wearesocialsg • 1 We Are Social

B2B SOCIAL SIMON KEMP • WE ARE SOCIAL

A GUIDE TO POWERFUL SOCIAL MEDIA MARKETING FOR B2B BRANDS

we are social

B2B Social • @wearesocialsg • 2 We Are Social

B2B Social • @wearesocialsg • 3 We Are Social

ABOUT THIS REPORT We’ve used social marketing

to build a multi-million dollar B2B brand in less than three years. This document explains how we did it, along with best-practice examples

from other leading B2B brands.

B2B Social • @wearesocialsg • 4 We Are Social

5 TIPS FOR B2B SOCIAL SUCCESS:

1. MAKE YOUR PROSPECTS’ LIVES EASIER

2. MAKE CONTENT THAT PEOPLE WILL REUSE

3. FOCUS ON THEIR GOALS, NOT YOUR OWN

4. CONVERT CONTENT INTO CONVERSATION

5. USE ANSWERS TO RAISE NEW QUESTIONS

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1. MAKE PEOPLE’S LIVES EASIER

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Create informative, educational content that saves your prospects time, effort, or money. What can

you provide people that helps them to do their job better, or that makes their job easier?

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OUR FREE DATA AND TREND REPORTS MAKE IT EASIER FOR MARKETERS TO JUSTIFY THEIR DIGITAL PLANS

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AMEX’S OPEN FORUM OFFERS VALUABLE RESOURCES TO HELP SMALL BUSINESSES ACHIEVE THEIR GOALS

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TIP #1: USE CONTENT TO DELIVER A ‘FREE SAMPLE’ OF YOUR BRAND EXPERIENCE

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2. MAKE CONTENT THAT PEOPLE WILL REUSE

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Help others to retell your story for you. Create content that they will want to repurpose for their own needs. Present information and

insights in visually engaging formats that they can easily

copy-paste into their own content.

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OUR DIGITAL STATS COMPILATIONS ARE EMBEDDED IN TENS OF THOUSANDS OF BLOGS AND WEBSITES

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KPCB’S WIDELY ‘RECYCLED’ TRENDS REPORTS HELP BUILD BRAND AWARENESS AND ADVOCACY

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TIP #2: MAKE CONTENT AS ‘RECYCLABLE’ AS POSSIBLE IN ORDER TO DRIVE ADVOCACY

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3. FOCUS ON THEIR GOALS, NOT YOURS

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Create marketing assets that help your prospects to market their own brands and achieve

their organisation’s goals.

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BRANDS ALL OVER THE WORLD USE WE ARE SOCIAL’S CONTENT FOR THEIR OWN MARKETING ACTIVITIES

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AMEX CREATES A WEALTH OF RESOURCES TO HELP SMALL BUSINESSES PROMOTE THEIR OWN ACTIVITIES

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TIP #3: DON’T JUST PROMOTE YOUR BRAND; DEMONSTRATE HOW YOUR BRAND CAN HELP

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4. CONVERT CONTENT INTO CONVERSATION

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Word of mouth helps to maximise the efficiency of your marketing.

Nurture conversations around your content in order to increase

your reach without needing to increase your media spend.

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TWEET BUTTONS WITHIN OUR CONTENT MAKE IT EASY FOR PEOPLE TO START THEIR OWN CONVERSATIONS

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IBM’S VIBRANT LINKEDIN COMMUNITY ACTIVELY DISCUSSES THE BRAND’S SMARTER CITIES CONTENT

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TIP #4: ENGAGE PEOPLE IN SOCIAL MEDIA CONVERSATIONS AROUND YOUR CONTENT

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5. USE ANSWERS TO RAISE NEW QUESTIONS

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Create content that answers your prospects’ basic questions, so that you can quickly progress the conversation on to higher-value issues and opportunities.

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HELPING MARKETERS BUILD CORE SKILLS ENABLES US TO TALK WITH THEM ABOUT THE BIGGER ISSUES

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HUBSPOT SHARES VALUABLE TIPS WITH MARKETERS, BUILDING RELATIONSHIPS WITH THEM IN THE PROCESS

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TIP #5: POSE HIGHER-VALUE QUESTIONS IN YOUR ANSWERS TO MORE BASIC ONES

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CLICK HERE TO READ THE FULL STORY AND

FIND MORE CASE STUDIES ON OUR BLOG

DOWNLOAD READ MORE CLICK HERE TO EMAIL US WITH YOUR QUESTIONS ABOUT HOW YOU CAN HARNESS THESE TIPS

CONTACT US

Making Friends & Influencing People • 45 We Are Social

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

US AT SAYHELLO@WEARESOCIAL.SG.

FIND OUT MORE AT WEARESOCIAL.SG.

wearesocial.sg • @wearesocialsg • 233 We Are Social

WE ARE SOCIAL SINGAPORE

SIMON KEMP, REGIONAL MANAGING PARTNER

@WEARESOCIALSG

SAYHELLO@WEARESOCIAL.SG

+65 6423 1051

HTTP://WEARESOCIAL.SG