SHOCKINGyou probably didn’t know

FACEBOOK FACTS

©ISTOCK.COM/SKODONNELL

AN INCREASE OF 58% YEAR-OVER-YEAR$12.47 BILLION! FACEBOOK Q4 2014 RESULTS

2014 REVENUE

7 BILLION! HIGHLIGHTS OF FACEBOOK’S 4Q 2014 EARNINGS CALL

DAILY LIKES

©ISTOCK.COM/ERIKONA

3 BILLION!

FACEBOOK NOW HAS OVER 3B VIDEO VIEWS PER DAY

DAILY VIDEO VIEWS

2 BILLION! HIGHLIGHTS OF FACEBOOK’S 4Q 2014 EARNINGS CALL

WEEKLY INTERACTIONS BETWEEN PUBLIC FIGURES AND THEIR FANS

©ISTOCK.COM/ERIKONA

927 MILLION! THE INDUSTRY OF FACEBOOK GAMES

TOTAL HOURS USERS SPENT ON FACEBOOK GAMES PER

MONTH

1.4 MILLION! GEORGE W. BUSH ICE BUCKET CHALLENGE

PEOPLE REALLY LIKED GEORGE W. BUSH’S

ICE BUCKET CHALLENGE VIDEO

©ISTOCK.COM/EDSTOCK

LIKES

CANDY CRUSH SAGA REVENUE PER DAY!

$968,525

CANDY CRUSH SAGA©ISTOCK.COM

TIME USERS SPEND ON FACEBOOK

EVERY DAY

35,560 YOUNGER USERS SPEND MORE DAILY TIME ON SOCIAL NETWORKS

YEARS!

AD IMPRESSIONS TO GENERATE 5 CLICKTHROUGHS

10,000! WHAT IS THE AVERAGE CTR ON FACEBOOK ADS?

ON AVERAGE IT TAKES

©ISTOCK.COM/SKODONNELL

NEVER PAY ATTENTION TO POSTS BY BRANDS THEY LIKE!

68%KENTICO DIGITAL EXPERIENCE SURVEY: 68% DON’T PAY ATTENTION TO BRANDS THEY LIKE ON FACEBOOK

OF RECRUITERS USE FACEBOOK TO VET CANDIDATES!

65%FORGET LINKEDIN, WHY YOU'LL FIND YOUR NEXT JOB USING FACEBOOK

OF MARKETERS DON’T THINK, OR DON’T KNOW, IF THEIR POSTS MAKE A DIFFERENCE!

57%MARKETERS USE FACEBOOK DESPITE BELIEVING IT MAY BE INEFFECTIVE

LIKE A PAGE TO ENTER A CONTEST!

35% THE REASONS CONSUMERS BECOME FACEBOOK BRAND FANS

UNLIKE A PAGE BECAUSE OF UNINTERESTING POSTS!

32% KENTICO DIGITAL EXPERIENCE SURVEY

UNLIKE A PAGE BECAUSE OF TOO MANY POSTS!

28% KENTICO DIGITAL EXPERIENCE SURVEY

6!FACEBOOK ZERO: CONSIDERING LIFE AFTER THE DEMISE OF ORGANIC REACH

WITHOUT ADS, THE NUMBER OF PEOPLE WHO SEE

YOUR CONTENT FOR EVERY 100 FANS YOU HAVE

ARE ONLY...

2!FACEBOOK ZERO: CONSIDERING LIFE AFTER THE DEMISE OF ORGANIC REACH

AND IF YOU HAVE MORE THAN 500,000 FANS ON YOUR PAGE THAT NUMBER GOES DOWN TO...

Reinventing How Brands Engage

Consumers

+1 (877) 623-8437160-422 Richards St. Vancouver, BC, Canada

www.3tierlogic.com