SOCIAL INFLUENCERS – SELECTED RESEARCH TOOLS@JulieY for the San Francisco Ad ClubMarch 28, 2014

2cmdagency.com / Proprietary and confidential. The information and materials in this document are not for use or disclosure outside of CMD except by written consent.

Listening

Radian6• Part of the SalesForce family of tools• Powerful aggregator of publicly searchable conversation • http://

www.salesforcemarketingcloud.com/products/social-media-listening

• $$$

Sysomos• Competitor to Radian6• Includes international search and translation features • http://www.sysomos.com• $$$

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Authority

Little Bird• Identifies a universe of 500 Twitter influencers on any

topic• http://getlittlebird.com• $

Group High• Identifies influential bloggers on any topic• Aggregates Klout and other measures of influence in one

place• Manages blogger contact lists• http://www.grouphigh.com • $$

4cmdagency.com / Proprietary and confidential. The information and materials in this document are not for use or disclosure outside of CMD except by written consent.

Stimulating Conversation

Branderati• Enables brands to create an influencer network• http://branderati.com• $$$

Social Chorus• Taps an existing stable of influencers on a variety of topics • Need to be comfortable with incenting conversation• http://www.socialchorus.com • $$$