SEARCH ENGINE OPTIMIZATION (SEO)

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SEO(Search Engine Optimization)

1Search Engine Optimization (SEO) is a method to increase the visibility of a website (or) a web page in the search results.INCREASE YOUR VISIBILITY WITH SEOSEO increases the ranking of a website (or) webpage in the search results by incorporating search engine friendly elements like relevant keywords into it.

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INTRODUCED IN THE YEAR 1997SEOmay include optimizing* Imagesearch*Localsearch*Videosearch*Academicsearch* Newssearch, and * Industry specificverticalsearches. 3

PROCESS OF SEOResearching and Analyzing the words commonly used by visitors to search for what they want.

Using crawlers and identifying keywords.

Implementing the keywords on your website and also changing the website code as per the data found by crawlers.

Creating high quality content which is copyrighted.

Increasing websites navigation speed and site performance.

Doing proper marketing and building links.

Tracking down the results and rankings.

WHITE HAT SEO White Hat SEO utilizes those techniques and methods to improve the search engine rankings of a website (or) webpage, that adhere to the rules of search engines.

The techniques include:High Quality Content DevelopmentWebsite HTML Optimization and Restructuring.An In-depth Research Using White Hat SEO results in gradual, steady but lasting growth in rankings.

4Black Hat SEO uses techniques which go against the rules of search engines. They exploit weaknesses in the search engine algorithms to obtain high rankings in search results.

Black SEO techniques include:Keyword StuffingLink SpamHidden Text and Links

This results in quick, unpredictable growth in rankings but it doesnt last for long.

BLACK HAT SEO5

GRAY HAT SEOThis is the latest SEO technique followed by many companies. Gray Hat SEO is a mix of both White and Black Hat SEO.

This techniques don't quitecross the line into Black Hat SEO, but are well outside of what would be considered White Hat search engine optimization.

This type of Optimization is famous for its Affordable Pricing6ON PAGE & OFF PAGE OPTIMIZATIONOn Page SEO means changing settings of the website so that it is optimized for search engines. It includes:Using Optimized TitlesHaving Proper URL StructuresImage OptimizationHigh Quality ContentUser Friendly Navigation, etc.

Off Page SEO means concentrating on activities outside the boundaries of webpage. It includes:Link BuildingSocial Media, etc. Off Page SEO helps you understand, how people perceive your website.7

USES TO BUSINESSSEO increases a websites visibility online.It increases the chances of potential customers visiting the website.As many people prefer checking reviews before purchasing any product, it helps in increasing your market share.SEO increases your companys credibility as it increases your visibility.Increases your Return on Investment (ROI).Gives you data related to the customer like; customer preferences, the language they use, the region they live, their online timings etc.Increases website traffic.In long run, it helps in positioning of the brand.

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https://findbestseo.com/awards/10-best-seo-companies

BEST SEO COMPANIES OF 2015SEO Inc.eBridge Marketing Solutions.FathomHigher VisibilityPage TrafficLocation 3WebiMaxFruitionThink Big SitesGeary LSF Group

SEARCH ENGINES USING BEST OPTIMIZATION TECHNIQUESGoogle

Bing

Yahoo

Baidu (Chinese Search Engine)

CONCLUSION

10SEO is a smart way of increasing your visibility online by saving time and cost of Marketing. But before going for SEO, one must understand how it works and the affects it can have on the business. Besides this there are certain things like service/product quality, customer relationship, pre-sale services etc., which are the bases of any business. One must keep in mind that businesses can run successfully without SEO, but they cant run without these things.