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Social Brilliance IMPACT! LET’S TALK ABOUT TWITTER. #sbIMPACT

#sbIMPACT How to Use Twitter for Business

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Use Twitter to grow your business. Here are some tips which then led into a live demo in Social Brilliance IMPACT! Learn more at www.SocialBrillianceIMPACT.com

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Page 1: #sbIMPACT How to Use Twitter for Business

Social Brilliance IMPACT!LET’S TALK ABOUT TWITTER.

#sbIMPACT

Page 2: #sbIMPACT How to Use Twitter for Business
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Hello! Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli

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#sbIMPACT@ReadySetGrow @MelDepaol

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Agenda & “Web-keeping”● Content. Content. Content.

● Hashtags and Keywords – and how to use them.

● Posting ideas.

● Live Twitter demonstration

● Your homework…

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Who uses Twitter?

● 90% of Internet users do not use Twitter, but 8% of

Americans get their news from it.

● 29% of off-line sales are attributed to promoted tweets.

● People who follow a brand are 72% more likely to purchase a product from that brand.

● Wall Street estimates that the value of each Twitter user is $118.

● User interaction with brands: 55% is positive. 20% is negative.

● 40% of Twitter users do not tweet, but they watch other people tweet.

Articles for your reference:

● By the Numbers: Amazing Twitter Statistics, by Digital Marketing Ramblings.

● Twitter Statistics, by Statistic Brain.

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#sbIMPACT@ReadySetGrow @MelDepaol

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Twitter Best Practices…● Use keyword based hashtags.● Ride a trend, only when

appropriate.● Follow people back.● Don’t just broadcast.● Create and participate in

conversations.● Best time to post: 1-3 pm. Worst

time to post: 8 pm-9 am.

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Tips and Tricks for your Tweets!● Who should you follow● How to get people to follow YOU!● How to search● How to listen● Hashtags!● Creating lists

#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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What are YOUR next steps?● Make sure your profile is filled out completely

● Do a hashtag search for YOUR expertise

● Create 2 new lists

● Find 20 new people to follow

● Tweet about how amazing #sbIMPACT is

As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also

encouraged to provide feedback and to ask questions of others in the group.