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Rocket Your Rural Business Online Keynote Presentation Connecting Rural Business Women Conference Beechworth 6 May 2013 Leanne Isaacson Inspiring Growth 360

Rocketing Your Rural Business Online - Social Media Marketing for Rural Small Business

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Social Media Marketing for Rural Business - Keynote Speech at the Connecting Rural Business Women conference in Beechworth Vic May 2013. Presentation covers facebook strategy, mobile apps for business, putting rural business online.

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Page 1: Rocketing Your Rural Business Online - Social Media Marketing for Rural Small Business

Rocket Your Rural Business Online

Keynote Presentation Connecting Rural Business Women

Conference Beechworth 6 May 2013

Leanne IsaacsonInspiring Growth 360

Page 2: Rocketing Your Rural Business Online - Social Media Marketing for Rural Small Business

Discover….

O The steps I took to put Currency Creek

Fine Fodder online and now have a

database of 980 people….

O How I created a Facebook fan page

and got 15,000 fans in less than 6

weeks….

O How Mobile Apps for Small Business

can put you ahead of your

competition…

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Page 4: Rocketing Your Rural Business Online - Social Media Marketing for Rural Small Business

Milang

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My Early Steps

O Got first computer in 1991 – 20 meg hard

drive – dos operating system

O First email address in 1997 – undertook

Cert 3 in IT -- ONLINE – dial up

14,400kbps

O Internet in infancy – taught Internet to

Rural Communities in 2000

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My Online Journey

O Won Flexible Learning Leaders

Scholarship in 2004 ($30,000 scholarship

including OS)

O Began using WEBINARS

O In 2006 created Inspiring Growth to help

others

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Ramping it Up!

O In 2008 undertook Online Marketing

Workshop and became hooked!

O Created Currency Creek Fine Fodder

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Last 18 Months

O 2012 attended World Internet Summit

O Facebook – 20,282 fans

O Mobile Marketing – creating mobile apps

O Linked-in – 7007 connections

O Webinars

O Twitter – 1 account 45270 followers

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Current Times

O Working with Rich Waterman in London

coaching some of his clients in online

technology

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Case Study –Currency Creek Fine Fodder

O Decided on our Brand – Currency Creek Fine

Fodder

O Researched & registered a Domain Name (URL –

Universal Resource Locator) with keyword in title

www.lucernehayforsale.com.au

O Purchased hosting & set up a basic website using

their free templates

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Tracking & Measuring

O Set up a Google Analytics Account –

www.google.com.au – added code to webpages

O Saw how many visits I was getting to my website

so decided I had better improve it!

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Outsourcing & List BuildingO Outsourced - Posted website redesign project on

Elance www.elance.com

O Some graphics designed from Fiverr www.fiverr.com

O Had opt-in form put onto the site connected to an Autoresponder - www.aweber.com

O Google Adwords Advertising – PPC (pay per click). Set budget and maximum amount paid per click. To drive traffic to site.

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Video & Surveying

O Created video put on site as well as Youtube

Channel

O Have built a list of 975 subscribers – which are in

my Aweber autoresponder - I can email at any

time

O I created a survey using Survey Monkey

www.surveymonkey.com.au to gain more

information about subscribers.

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Future Plans

O Run Webinars with Horse Information

O Create Membership Site

O Regular emails to Subscriber list with a range of

horse information and products.

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Case Study Facebook –I Love My Horse Today

O Created Facebook Fan Page in Horse Niche

O Created initial posts

O Purchased Facebook advertising for fans –

targeted advertising costing 4 cent per click

O Purchased Photos from www.rf123.com

O Post between 3 & 5 times per day

O Ensure each post has a call to action

Page 17: Rocketing Your Rural Business Online - Social Media Marketing for Rural Small Business

Case Study Facebook –I Love My Horse Today

O View Facebook Fan Page

www.facebook.com/i.love.my.horse.today

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Mobile Apps for Small Business

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Mobile Industry

O The growth of the mobile industry is incredible

O In just over 3 years, over 20 billion apps have

been downloaded between iPhone and

Android devices.

iPhone sales

in millions

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Growing NumbersO Over 500,000,000 Android phones have been

activated

O Over 300,000,000 iPhones have been activated

O Android owns 47% of the U.S. smartphone market

O iPhone owns 29% of the U.S. smartphone market

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Why Mobile?

O FACT: Customers are using mobile to find

your competition.

O Source: Google "Understanding

Smartphone Users," 2011

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Mobile Searches on Valentine’s Day

O Google released data in February 2013 showing that:

O In the U.S., 62% of total searches for popular national chain restaurants on

Valentine‟s Day occurred on high end mobile devices or tablets.

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Embrace the Technology

O The growth of mobile is great for small

businesses but they need to embrace the

technology and expand further.

O They need to develop QR codes, mobile

websites, and mobile apps for their

customers.

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Reasons Smalls Businesses Can't Ignore Mobile

Connect with Customers Anywhere

O Having a native mobile app or mobile

website allows a small business to

connect with customers at any time.

O Whenever customers want to interact with

your business, they can

O Fewer barriers there are to interaction, the

higher your sales will go

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Reasons Cont.

Drive Customers to the Store and Keep Them There

O 70% of people contact a business after a search on their mobile device

O If your business‟s mobile site appears among search results, and is easy to browse, chances are good that you‟ll be getting more store traffic and leads from it.

O If not, you may be somewhat invisible to customers that are out and about.

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Reasons Cont.

Avoid Lost Business and Get

Recommendations

O Bad mobile experiences are expensive to

small businesses.

O 57% of users won‟t recommend a business if

they don‟t like the business‟s mobile site.

O 66% won‟t return to the site if it gives them

trouble.

O 40% will ultimately head on to a competitor

site.

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Reasons Cont.

Grow Your Business

O Mobile search queries have grown by a

factor of five in the last two years.

O Small businesses that go mobile ahead of

others can expect to enjoy a share of new

business that is larger than their ordinary

market share.

O Mobile represents a huge new arena of

opportunity.

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Mobile is TAKING OVER

Mobile is projected

to overtake fixed

computer access to

the internet.

http://techcrunch.com/2012/06/14/comscore-us-internet-report-yoy-

pinterest-up-4000-amazon-up-30-android-top-smartphone-more/

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Australian SMB’s

Data from Sensis E-Business Report

2012

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Data from Sensis E-Business Report 2012

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Australian SMB’s

Data from Sensis E-Business Report 2012

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Android and Apple Dominating

O In March 2012 62.9% of new phone

acquisitions were Smartphones

O Google had a share of 58%, while

iPhones made up just over 26% of new

smartphones

O In Australia the proportion appears to be

more Apple than Android…

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InformationO App can display

O Information on services

O Restaurants menu (text or PDF)

O All locations visible in Maps

O One click calling

O Events and more…

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Links to social networksO Customers can link to your social media pages.

O Increase Facebook fans.

O Increase Twitter followers.

O Approximately 40% of

social media users

access their accounts

through mobile devices

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Loyalty CouponsO GPS coupons

O When at your location, customerscan „check in‟ and receive bonuses.

O QR code coupons

O Used to replace stamp cards.

O Increase customer loyalty!

28% of customers reported thatthey are “Extremely Likely” toincrease their visits to a businessif they have a loyalty reward cardfor them. (Total Research Corp & Custom Marketing Corp’s LoyaltyMonitor Study)

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Live UpdatingO Take full control over your apps content!

O App can update

O Display special events

O Specials of the week/day

O Loyalty coupons

O Image gallery

O Everything inside

O the app!

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Push NotificationsO Update your customers instantly

O Special offers, updates, happy hours.

O Push notifications break the barrier

between you and your customers.

O Included completely FREE.

O Compare to SMS

Otexting plans

on average cost

O~$200/month

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Many Other Great Features

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PricingO Professional app design & set up fee: $750

O Monthly hosting fee: $50/month

O UNLIMTED Push Notifications

O UNLIMITED App Downloads

O ~$50,000 Value – Seriously!

Page 41: Rocketing Your Rural Business Online - Social Media Marketing for Rural Small Business

What I have covered

O The steps I took to put Currency Creek Fine Fodder online…

O How I created a Facebook fan page and got 15,000 fans in less than 6 weeks….

O How Mobile Apps for Small Business can put you ahead of your competition…

Page 42: Rocketing Your Rural Business Online - Social Media Marketing for Rural Small Business

How I can Help You

O Book your FREE Strategy Session

O Rocketing Rural Business Online

4 week Ignition program

O Mobile App & Mobile Website Design

O Join Inspiring Growth 360 free

membership

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For Further Info…O Contact Me Anytime!

Mobile: 0408 698 519

O Email: [email protected]

O Connect on LinkedIn: leanneisaacson

O Connect on Facebook: leanne.isaacson.sa

O Connect on Skype: leanne.isaacson01

O Connect on Twitter: leanneisaacson

O Visit our website at: inspiringgrowth360.com