BULLSEYE WORLDWIDE Ramadan on Facebook

RAMADAN ON FACEBOOK

Ramadan has always been the time to strenghten the family bonds. Since the popularity of mobile usage is increasing on a daily basis

in Middle East, this kind of interactions are also taking place on Facebook. We analized the data at hand to comprehend the ways

how Ramadan is celebrated.

https://goo.gl/wN3J5a

FACEBOOK REACHES MORE PEOPLE ON MOBILE IN MENA

monthly mobile users daily mobile users65m 36m

people in MENA talking about Ramadan and Eid

RAMADAN CONNECTIONS HAPPEN ON FACEBOOK

posts about Ramadan and Eid in MENA

14.6m

47.6m

MOBILE IS THE FIRST-SCREEN FOR INTERACTIONS

2xmore people on

Facebook on mobile vs desktop across Ramadan

in MENA

more content uploaded to Facebook

from mobile vs desktop across

Ramadan in MENA

2x

SMARTPHONES ARE DRIVING A SHIFT FROM TEXT TO VISUAL COMMUNICATION

more photo posts vs status updates on Facebook during Ramadan

of daily Facebook users in the UAE watch at least one video a day

2x>50&

RAMADAN IS AN INCLUSIVE CELEBRATION

of Ramadan chatter on Facebook is from people

<24 years old

of Ramadan chatter on Facebook is from people

25-44 years old

30% 57%

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