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If you're a blogger, you should be investing more time on LinkedIn. This presentation walks you through all the reasons why and how. I gave this talk at BlogHer PRO 2013 in Redwood City on October 23, 2013.
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©2013 LinkedIn Corporation. All Rights Reserved.
Pro LinkedIn Tips for Pro BloggersOctober 23, 2013
Photo Credit: Flickr/ThomasHawk
Pro LinkedIn Tips for Pro Bloggers
Presented by Connie Chan Wang at #BlogHerPRO 2013
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Today’s Agenda
Overview of LinkedIn
Why you should spend more time on LinkedIn
18 pro LinkedIn tips for pro bloggers
©2013 LinkedIn Corporation. All Rights Reserved.
Overview of LinkedIn
LinkedIn’s Mission: Connect the world’s professionals to make them more productive and successful
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1 of every 3 professionalson the planet is LinkedIn
57%growthin page views y/y
200,000+professionals join daily
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32%growthin monthly members y/y
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
1 4 7 1631
53
87
144
238MM+
200
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Contentis our core
6XMore engagement with content vs jobs
BRANDS
2.7MM Company PagesCompany UpdatesSlideShareGroups
THOUGHTLEADERS
200+ Influencers
NEWS1.3MM PublishersLinkedIn Today
PEERS1.5MM GroupsConnections
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238 million minds.One aspirational mindset.
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend TimePersonal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest TimeProfessional Networks
Career info
Updates on brandsCurrent affairs
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©2013 LinkedIn Corporation. All Rights Reserved.
Why you should spend more time on LinkedIn
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58,213 members with “Blogger” in their title
Bloggers on LinkedInBy the numbers
1 million+members with blogging in profile
5,229 groups for bloggers
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Why you should invest in LinkedIn
Establish yourself as an expert Build a powerful network
Connect with decision makers SEO optimized
©2013 LinkedIn Corporation. All Rights Reserved.
18 pro LinkedIn tips for pro bloggers
1. Profile: Add a profile photo You’re 7x more likely to be viewed
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2. Profile: Customize your headline Leverage prime real estate to market yourself
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3. Profile: Add your blog to Website section Drive attention to your blog
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4. Profile: Connect your Twitter account Give people more insight into your capabilities & expertise
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5. Profile: Customize your public profile URL Share this URL on your blog, business cards, and more
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6. Profile: Add rich media in Summary & Experience More than 2.5 million pieces of rich media have been added
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7. Profile: Add Skills and Expertise More than 2 billion endorsements given
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8. Profile: Ask for recommendations Empower your readers to be your evangelists
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9. Share: Post Status Updates Share relevant content to stay top of mind
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10. Share: Add the InShare button to your blog More than 1.3 million publishers have added InShare
Developers.linkedin.com
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11. Network: Join and participate in Groups Grow your network while building your brand
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12. Network: Use Advanced Search Filter by company, function, skills, and more
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13. Knowledge: Follow Social Media Channel on Pulse Get the latest news and trends on social media
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14. Knowledge: Follow social media Influencers Get inspiration from the experts
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15. Brand: Build your presence on Slideshare Tap into existing audience of 60 million monthly unique visits
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16. Brand: Create a LinkedIn Company Page Increase your visibility with status updates, products & services
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17. Paid: Sponsor LinkedIn Company Page Updates Surface relevant content for your ideal audience on LinkedIn
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18. Paid: Invest in LinkedIn Ads Reach future members of your community
How many pro tips are you using?
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Connect with me
www.linkedin.com/in/conniechanwang
@cheesycons