P interest@TechnologyBOOM

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– Pinterest is a virtual board that allows to select photos/videos and then share them with friends.– Each pinned content is hyperlinked to the original source.

Terms:– A pin is an image added to Pinterest.– A board is a set of pins.

Ethics:– Pin from the original source, from permalinks and include a thoughtful pin description.

Usage:– Total number of Pinterest users: 70 million users; – 80% of users are women – Amount per order that Pinterest shoppers spend: $140-180– Most Repinned Pinterest Pin (as of July 2013): Garlic Cheesy Bread (105,000 repins)

Source: ComScore report [3]

What is Pinterest?

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Pinterest core functionality:

• Add a Pin: grabs images from the website by using “Pin it” browser toolbar or through the Pinterest website directly.

• Upload a Pin: uploads personal content using the portal.• Create a Board: organizes visual collections in a user-defined set.• Additionally, users can “Like”, “Comment” and “Follow”.

• Sign in via Twitter, Facebook, Email.

How to use Pinterest

Pinterest is generating more referral traffic to websites thanYouTube, Google+ and Linkedin COMBINED*

Pinterest is generating more referral traffic to websites thanYouTube, Google+ and Linkedin COMBINED*

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• Social share button for a personal web site is available among Pinterest tools.

• Possibility to add the follow button to one’s website.

• Possibility to add a price to a pin.

Addictive and Why?

• Simplicity of Design

• Visuals take center stage

• Complimentary to existing social tools

• Lesser noise

How to use Pinterest

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Why we should care?

Branding• Massive Audience and growing!• Increase Brand visibility by sharing our Brand Experience

and Personality

Traffic• Image Captions are crawled by Google and pinboards appear

in search results

Customer engagement• Addicted customers/prospects spending lot of time

Searching for and discovering new or specific things to do, buy, look at or read.