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2. E-COMMERCE - IndiaPOST PODIUM 3. Brands ConsideredBased on data gathered between August and September 2014 4. LEADING BRANDS(Based on Fan Count) 5. Fans: 53,97,952Fans: 37,52,739Fans: 34,96,344Fans: 30,07,761 Fans: 29,63,153 Fans: 24,34,250Based on data gathered from Social Bakers 6. ENGAGED BRANDSBased on PTAT(People Talking About This) Ratio 7. PTAT: 4.84%PTAT : 2.56%PTAT : 1.96%PTAT : 1.63% PTAT : 0.85% PTAT : 0.41% 8. Methodology 9. IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.KRDS Engagement Score on Post(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)No. of Fans of Pagex 1000This calculation is based on the following assumptions: Fans like posts most frequently Fans share posts less frequently Fans comment on posts rarelyWe multiply by 1000 for legibilityFinal note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. 10. Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information 11. KRDS Engagement Score10.51Based on data gathered between August and September 2014 12. KRDS Engagement Score7.89Based on data gathered between August and September 2014 13. KRDS Engagement Score2.23Based on data gathered between August and September 2014 14. KRDS Engagement Score1.01Based on data gathered between August and September 2014 15. KRDS Engagement Score0.95Based on data gathered between August and September 2014 16. Top 5 Promotional PostsContent to publicize product promotions and discounts 17. KRDS Engagement Score8.98Based on data gathered between August and September 2014 18. KRDS Engagement Score7.29Based on data gathered between August and September 2014 19. KRDS Engagement Score6.12Based on data gathered between August and September 2014 20. KRDS Engagement Score5.88Based on data gathered between August and September 2014 21. KRDS Engagement Score3.28Based on data gathered between August and September 2014 22. Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any brand 23. KRDS Engagement Score11.67Based on data gathered between August and September 2014 24. KRDS Engagement Score7.05Based on data gathered between August and September 2014 25. KRDS Engagement Score2.89Based on data gathered between August and September 2014 26. KRDS Engagement Score1.54Based on data gathered between August and September 2014 27. KRDS Engagement Score0.39Based on data gathered between August and September 2014 28. Priyanka MehtaBusiness Development ExecutiveKRDS - IndiaPriyanka.mehta@krds.comTHANK YOU