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Online Marketing For Fashion Designers - 2015

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GANEE

Director of Digital Engagement, WSB

Founder of digitals.me

Founder of Press9

Sesi Latihan Bahagian 1

What is your story?

What is your

keystone marketing?

Sesi Latihan Bahagian 2

Where is your marketing strength?

DILA MUBARAK, MAMADIL

SURI RUMAH, SUAMI HILANG KERJA

START JUAL KAIN

START JUAL PRODUK KECANTIKAN

START IKLAN FB

START BELAJAR IKLAN FACEBOOK

SALE NAIK RM 10,000 SEBULAN

KINI MILLIONAIRE DENGAN SYARIKAT & PRODUK SENDIRI

KENA TIPU DENGAN ORANG

REDHA DENGAN REZEKI

SENTIASA BERDOA

USAHA MENCARI ILMU

PRATIKKAN ILMU

SEDEKAH WALAUPUN ADA RM 10 DALAM POCKET

TOLONG JANGAN SAKITI HATI SUAMI SEBAB DUIT

BAHAGIAKAN KELUARGA SENDIRI, IBU BAPA & JUGA KELUARGA MERTUA

Build Your OWN TRIBE

Raving Fans

Why Do I Need To Build A TRIBE?

Turbo Fire™, ChaLEAN Extreme™, and Turbo Jam™

Turbo Kick™, Hip Hop Hustle™, and PiYo™

Calls them Lifer

100,000 coach

New York Times Best-Seller Push: 30 Days to Turbocharged Habits, a Bangin’ Body, and the Life

You Deserve.

500,000 email list

BUILDING A TRIBE

1 Identify Your Tribe

2 Building a Village

3 Expand Your Tribe

Sesi Latihan Bahagian 3

Who will be in my Tribe?

Building Your

Village

DEVELOP WEBSITE

1 Buy domain/hosting

2 Install WordPress

3 Buy theme from themeforest.com

BUILDING YOUR VILLAGE

12 Building Good Valuable Content

Develop Website

Building Good Valuable Content

1 Provide Value

Building Good Valuable Content

12 Tell A Story

Provide Value

How do you do

Storytelling?

WHAT?What’s Your Story?

What Do You Want To Communicate?

Needs To Have

Flow Direction

Speed Magnitude

Nama saya Anidanita, suami panggil Danita. Saya bermula bisnes online ni

lebih kurang 5 tahun lepas, saya seorang surirumah tangga sepenuh masa.

Memang hasrat hati mahu bekerja, namun apakan daya.. saya adalah

seorang pesakit buah pinggang. Saya dah buat hemodialisis hampir 12 tahun.

Nak dijadikan cerita, saya memang tak boleh bergerak jauh disebabkan rawatan ini. Setiap minggu saya WAJIB pergi ke hospital untuk rawatan hemodialisis.

Kekangan ini buatkan saya saya buntu.. buntu sesangat. Saya ada terfikir juga nak bantu suami yang masih bekerja makan

gaji untuk menyara kami sekeluarga. Suami seorang pemandu ketika tu..

Namun begitu, saya tak pernah salahkan takdir. Saya sentiasa berdoa kepada Alllah

untuk permudahkan jalan untuk bantu keluarga saya.

Lalu, saya nampak peluang buat duit dari sistem dropship untuk baju mengandung.

Almaklumlah, xde duit pun nak kuar modal time tu. Saje nak mencuba apa

yang termampu ketika itu.

Oklah, sehari ada la sales tapi x banyak, pelan-pelan dari untung dropship amik stok dari butik yang saya dropship tu,

lama-lama pandai amik stok kat sumber butik tu.

Permulaan bisnes saya hanya menjual baju mengandung dan bengkung. Parcel hari-hari adalah 2-3 bungkus, kadang-

kadang x de pun. Sedihh..

Masa saya start bisnes, saya bersama kawan-kawan.. tapi kawan-kawan bisnes

sorang demi sorang jatuh tersungkur. Tiada pelanggan online..

Saya pun nak tersungkur dah pada masa tu. Tunggu masa nak tutup kedai je..

Building Good Valuable Content

12 Tell A Story

3 Solve Problems

Provide Value

What Shoes Goes With The Jacket?

BUILDING YOUR VILLAGE

123 Capture Using CTA

Building Good Valuable Content

Develop Website

CTA

Optin Monster

LeadPages } CTA

BUILDING YOUR VILLAGE

123

Building Good Valuable Content

Develop Website

4 Build Email Database

Capture Using CTA

MailChimp

Aweber } EDM

BUILDING YOUR VILLAGE

123

Building Good Valuable Content

Develop Website

4 Build Email Database

5 Email Point 2

Capture Using CTA

}$$$

Expand Your Tribe

MarketingExpand Your Tribe With

F.O.C.U.S

Follow One Strategy Until SuccessCourse

FACEBOOK MARKETING 101

Focus on Fans

Focus on Reach

Focus on Engagement

Focus on Sale

FACEBOOK MARKETING

12 Building Good Valuable Content

Develop Website

How To Build Great Content in Facebook?

Story with Emotion

Ideas!

Solve Problems

Quotes

Social Proof

Copywriting

How ToTips on Building Great Headlines

Quick StepsTime LimitSocial Proof

Copywriting

SELFISHPeople are generally

Images

Infographic

Videos

Sesi Latihan Bahagian 4

What kind of content will resonate with my Tribe?

FACEBOOK MARKETING

123 Share That Content

Building Good Valuable Content

Develop Website

4 Promote - Lookalike Audience

FACEBOOK MARKETING

567 Build Email List

Build Fan Base

Target Website Custom

8 Sell

How To Make A Perfect Facebook Post?

How to Get Your First 10,000 Instagram Followers

58x more engagement than Facebook

120x more engagement than Twitter

4.21% engagement rate

Typically 0.1% engagement rate

What is the image you would like to portray?

Look at similar brand but be YOU!

Have a eye for composition, a knack for storytelling

Know your audience’s emotion

Sesi Latihan Bahagian 5

What’s ONE image that tells my story?

Create Compelling Images

Avoid #hashtag overload

Natural Human Element

Quotes

Telling a Story

Create a Story

Subtle Selling

Network

Engagement

Make Use of Your Bio

Iconoquare

Wordswag, VSCOcam

Follow Relevant Accounts

Double Tap To Agree

canva.com

Sesi Latihan Bahagian 6

What is your immediate plan?

Slides? +

Free 15 Proven Headline Killer?

WhatsApp to 017-7272001 your email address

or [email protected]

Thank you

Twitter: @ganee [email protected]