Embed Size (px)
Citation preview
Graham Tackley@tackersCTO, kaleida.com
Graham Tackley@tackersCTO, kaleida.com
14 May to 13 June 201730 publishers
131,769 articles1.1m Facebook engagements
Source: https://faculty.elgin.edu/dkernler/statistics/ch03/3-1.html
median engagements
32
354
2,39826,041
76,576
-
what is an “engagement” anyway?
Early 2017
2015
Early 2017
2015
April 2017 (v2.9)
engagements =
shares +
comments
reactions +
“The total shares of this URL all over Facebook.”
“The sum of reactions across all posts containing the URL on Facebook.”
“The sum of comments on posts containing this URL on Facebook.”
engagements =
shares +
comments
reactions +
“The total shares of this URL all over Facebook.”
“The sum of reactions across all posts containing the URL on Facebook.”
“The sum of comments on posts containing this URL on Facebook.”
Publisher BPublisher A
Median engagements 3,486
Election top 10 places 2
Brand page posts 2 / day
Articles 2 / day
Employees 1
Median engagements 34
Election top 10 places 0
Brand page posts 66 / day
Articles 259
Employees 1,200
Publisher BPublisher A
Median engagements 3,486
Election top 10 places 2
Brand page posts 2 / day
Articles 2 / day
Employees 1
Median engagements 34
Election top 10 places 0
Brand page posts 66 / day
Articles 259
Employees 1,200
-
Publisher BPublisher A
Median engagements 3,486
Election top 10 places 2
Brand page posts 2 / day
Articles 2 / day
Employees 1
Median engagements 34
Election top 10 places 0
Brand page posts 66 / day
Articles 259 / day
Employees 1,200
-
The Daily TelegraphAnother Angry Voice
Median engagements 3,486
Election top 10 places 2
Brand page posts 2 / day
Articles 2 / day
Employees 1
Median engagements 34
Election top 10 places 0
Brand page posts 66 / day
Articles 259 / day
Employees 1,200
The Daily TelegraphAnother Angry Voice
Median engagements 3,486
Election top 10 places 2
Brand page posts 2 / day
Articles 2 / day
Employees 1
Median engagements 34
Election top 10 places 0
Brand page posts 66 / day
Articles 259 / day
Employees 1,200
-
Source: https://newsroom.fb.com/news/2016/12/metrics-fyi-estimated-reach-streaming-reactions-and-graph-api/
this slide intentionally left blank
