Nestle Social Media Analysis Q4 2015

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Nestle FB

Nestleon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Nestle FB

Nestle: Social Media Report

This report looks at how

Nestleperformed on social media between

October 1st – December 31st, 2015

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=nestleusa&utm_source=slideshare&utm_medium=button


Analysis of

Nestle USAFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

132,051 4,895 3.85% United States

Nestle USA

Engagement Score Total Fan Posts

302 973

Total Posts Brand Response Rate

15 15.11%

Total Likes Avg. Reply Time

1,139 21 hrs, 15 mins

Total Comments General Sentiment

764 Neutral

Total Shares

164

Most Engaging Content Type

Corporate Social

Responsibility

Least Engaging Content Type

Event

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

124K

125K

126K

127K

128K

129K

130K

131K

132K

133K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

132,051

New Fans

4,895

Engagement

0

250

500

750

1,000

Nestle USA had an average engagement score of 302 and a highest of 771.

Community Analysis

Nestle USA fans are largely from United States followed by Puerto Rico.

Distribution of Fans

0K 20K 40K 60K 80K 100K 120K 140K

United States

Puerto Rico

India

Brazil

Ecuador

Colombia

Philippines

Pakistan

Jamaica

Denmark

0

1

1

2

2

3


Brand Posts

Top keywords used Frequency

Nestlé 5

more 3

commitments 3

look 3

ApprenticeshipWorks 2

93%

7%

Brand Participation Brand Non Participation

93%

7%

0%

Posititve Negative Neutral

Brand Posts - Engagement

Nestle USA responded to 14 conversations generated by the 15 Posts they published.

Nestle USA receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

09-OCT-15, FRI 10:36AM

Did you know 25 of Nestlé's factories in the US achieved zero waste to landfill status this year?

I ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

771 558 94 76 Positive

23-NOV-15, MON 11:54AM

Less is more. We've removed artificial flavors from more than 500 products this year.

Take a look a ..

07-OCT-15, WED 1:53PM

Our 2014 US Creating Shared Value report is now online.

Discover how we’re putting more good in foo ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

475 75 130 7 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

469 226 50 29 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/113645311974/posts/10153100895566975



Brand Posts - Analysis

Brand Post Types Days of the week

0 2 4 6 8 10

0 100 200 300 400 500

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4 5 6

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Nestlé 498

water 154

company 150

Nestle 132

California 94

User Posts

0

10

20

30

40

50

60

70

80

90

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Nestle USA responded to 147 conversations generated by the 973 Posts fans published.

Nestle USA appears to participate more when Fan conversations have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

15%

85%

Brand Participation Brand Non Participation

17%

20%

63%

Posititve Negative Neutral

Most of Nestle USA posts were around 'Brand News', and posts around 'Corporate Social Responsibility' received the highest engagement.

Content Intel

0 1 2 3 4 5 6 7 8 9

0 50 100 150 200 250 300 350 400 450 500

Brand News

Others

Event

Engagement-oriented…

Corporate Social…

Ad Campaigns

Photos

Special Offer

Fan-specific content

Recipes/Product Updates

Contest

Question to fans

Festival/Greetings

Facebook App

Number of Posts

Engagement Score


Campaign Intel

Oct 01, 2015 - Dec 31, 2015

0 1 2 3 4

0 10 20 30 40 50 60 70 80 90

#PreGiorno

#StartsWithNESCAFÉ

Dreyer's Peppermint Wonderland

Number of Posts

Engagement Score


Analysis of

Nestle USATwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

61,957 2,287 3.83% United States

Nestle USA@NestleUSA

Engagement Score

94

Total Proactive Tweets

81

Retweets Total

15

Replies Total

23

Favorites Total

698

Total Mention

939

Total Retweets

432

Response Rate (%)

2.24%

Average Reply Time (mins)

812

BRAND TWEETS USER TWEETS

Brand Overview

59K

59K

60K

60K

61K

61K

62K

62K

63K


Follower Growth

Total Followers

61,957

New Followers

2,287

4K

4K

4K

4K

4K

4K

4K

4K

4K


Followee Growth

Total Followees

4,139

New Followees

19

Engagement

0

250

500

Nestle USA had an average engagement score of 94 and a highest of 314.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

81 15

Nestlé US is committed to #zerowaste for disposal in 100% of our

factories by 2020 http://t.co/nlLR..

09-Oct-15, Fri 10:37AM

ENGMT. FAV. REPLIES RETWEETS

660 136 14 51

Top Engaging Tweets

What does climate change have to do with pumpkin pie? Read our post:

http://t.co/Ug7drNVGrY #ActOnC..

Less is more. Nestlé US has removed artificial flavors from 500+

products this year http://t.co/QIU..

19-Oct-15, Mon 12:59PM


637 121 9 51

13-Oct-15, Tue 12:34PM


445 67 11 27

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/NestleUSA/status/652493109511725057



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 10 20 30 40 50 60 70 80

0 20 40 60 80 100 120

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 2 4 6 8 10 12 14 16 18 20

0 20 40 60 80 100 120 140

#actonclimate*

#zerowaste*

#apprenticeshipworks*

#cop21*

#labelgmos*

#ad*

#water*

#nestle*

#gmo*

#righttoknow*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

5

10

15

20

25

30

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

actonclimate zerowaste apprenticeshipworks cop21 labelgmos

Spread of Hashtags by day

0 100 200 300 400 500 600 700

#water*

#zerowaste*

#nestle*

#gmo*

#ad*

#apprenticeshipworks*

#cop21*

#labelgmos*

#righttoknow*

#actonclimate*

Engagement Score

Hashtags - Engagement

Average Response Rate : 2.24%

0

5

10

15

20

25

30

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 13 hours 32 minutes

0

500

1000

1500

2000

2500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

2

4

6

8

10

12

14

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

20

40

60

80

100

120

140

160

180

200

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

10

20

30

40

50

60

70

80

90

100

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 432

-10

0

10

20

30

40

50

60

70

80


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 939

-5

0

5

10

15

20

25

30


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Fortune 2,018,419 1

Jesse Millette 1,319,093 1

rob delaney 1,234,612 1

US Labor Department 282,311 3

Ronnie DiMaio 208,125 3

TOP 5 INFLUENCERS

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now



Thanks!

Please contact us at [email protected] for more

information.

mailto:[email protected]