Mugsy PR Branding and Event Marketing

Promoting Your Event via Social Media BYOB Bring Your

Own Branding.

Join the Party! #MugsyParty @MugsyPR @EmilyOnTheAve @SCaroPR

Using Social Media to Make an Impact: •  Before the Event •  During the Event •  After the Event

Breaking it Down! Your event, that is.

Totally Awesome

Amazing Event!

#totesmagotes

Just as important as naming anything…

Name the event!

First THINGS First

•  Research keywords and hashtags •  SEO Value

Set Your Social Media Goals •  Event awareness •  Ticket sales •  Community involvement

Create Timeline for •  Social Media Campaign •  Get Visuals •  Get Visible

Starting the PRE-PARTY

(A) x 3 (Frequency) (Impressions) 1,000√(B)

(C) X $5.25

Algorithm FACEBOOK Audience Frequency

Benchmark Budget

(A) x 3 (Frequency) (Impressions) 1,000√(B) (C) X $5.25

= = =

•  Create value to accompany the event on the website and social networks

•  Ticket giveaways/contests •  Behind the scenes access / insider secrets

Bar OPEN

Hey buddy! See you at the party! •  Linking to others

The Social Media Pinky Swear •  Include SM in your

contracts

I’ll only go if you go…. •  Make it easy to share

Invite the Cool kids

South by Southwest (SXSW) goes one step further with SXSocial, their own registrant tool that allows attendees to get to know similar users and exchange messages before the event. Topanga Days is an annual music festival in Topanga, California. The use of more engaging questions and posts (like hippie-themed memes) instead of posts specifically about the event, created the conversation of the event before it actually occurred.

Pre-Event SUCCESS

Chaperone your Channels

Create Your Conversation •  Have posts planned •  Suggest posts •  Live blogging

Encourage Shenanigans •  Photo stations •  Tweet contests •  Google+ Hangout

Time to Partaaay!

If you see this at your event, you’re doing a good job!

How To Be A Perfect Party Host •  Chat with Everyone (RT/Reply) •  Stroke the ego (and the id) •  Introduce guests to one another •  Offer refreshments (otherwise known as tag and hashtag reminders)

Social Media Entertaining

The 12th Annual Boca Bacchanal heavily incorporated social media at their event for the first time. Giving social media its own stage

made attendees excited to be a part of the online activities.

Making Sense Social media

It Ain’t Over ‘Til It’s Over •  What did I do last night?...Video and photos •  Get their number…SEO Value •  Don’t forget to hook-up (your social networks!)

See You Next Time •  Offer incentives

§ Decks from speakers § Pre-registration incentives for next year § Promo code for next event

After the Party After-party

Measure Now •  Hashtracking,

Twitonomy, etc.

Give Thanks •  Social media thanks •  Even better than

social media thanks…

The Cleanup

Gigi’s Music Café opened just two years ago and uses social media to stay in touch with customers. Because of social outreach, the café is now expanding and has regularly scheduled events that are always packed and talked about afterwards on social media! Cupcake Burlesque regularly performs shows throughout South Florida. Guests at the shows take advantage of the show hashtags – posting pictures and videos even close to a month later and keeping the conversation going!

Post-Event Success

/MugsyPR @MugsyPR

MugsyPR.com [email protected]

@SCaroPR

thank You

@EmilyOnTheAve