MOTOROLA SOLUTIONS OVERVIEWJoseph Madej

Advertising 420 – New Media Drivers License

December, 7th, 2013

TO BE THE LEADING GLOBAL PROVIDEROF MISSION-CRITICAL COMMUNICATIONS FOR GOVERNMENT AND ENTERPRISE CUSTOMERS

RETAIL &

GOVERNMENT ENTERPRISE

TRANSPORTATION & LOGISTICS

MANUFACTURING & FIELD MOBILITY GOVERNMENT RETAIL & HOSPITALITY ENERGY &

UTILITIESEDUCATION & HEALTHCARE

CUSTOMERFOCUSED

MARKETS

NEXT GENERATION

TECHNOLOGYLEADERS

Target Audience and Verticals

CAMPAIGN

Extending to untouched markets

Developing high involvement in social media outlets

Creating more awareness to younger market

Capitalizing on new technology

KEY PERFORMANCE INDICATORS

30%REVENUE

RECOVERY

700%INCREASE IN

PRODUCTIVITY

IMPROVED SAFETY

SECURITY EFFICIENCY

SECURITY AND SAFETY

AUTOMATION AND EFFICIENCY

ECONOMIES OF SCALE

ACCURATE SUPPLY CHAIN DATA

INVENTORY AND PRICING OPTIMIZATION

CONSISTENT CUSTOMER SERVICE

40%CRIME REDUCTION

50%SYSTEMGROWTH

65%FEWER

FULFILLMENTERRORS

50%FASTER CHECKOUT

MARKETING GOALS

$1 BILLION ANNUAL R&D INVESTMENT

STRONG PORTFOLIO

LEADER IN STANDARDS DEVELOPMENT

DRIVING MISSION-CRITICAL TECHNOLOGY

TARGETED INVESTMENT IN NEXT-GENERATION INNOVATIONS AND ADVANCED SERVICES

TACTICS

BUDGET

10,000 dollar weekly budget

Daily budget roughly around 1,424 dollars

8.7 million dollars annual revenue

Ad words around 520,000 dollars to 750,000 dollars

250,000 impressions every 6 months

SUMMARY• LEADER IN THE MARKETS WE SERVE• WELL POSITIONED FOR GROWTH IN CORE AND NEW MARKETS• DELIVER STRONG RETURN ON INVESTMENT TO OUR CUSTOMERS • DIVERSE CUSTOMER BASE WITH GOVERNMENT AND ENTERPRISE• SUBSTANTIAL TECHNOLOGY LEADERSHIP• SCALE AND GLOBAL PRESENCE• PROVEN LEADERSHIP TEAM