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[TOP TIPS SOCIAL MEDIA Community Management2016]
[Digital Inception III. by Hermann Djoumessi, MA]
-‐ EXCEL #2016 TOSA INTERNATIONAL TRAINING -‐ ONLINE TRAINING VIA FACEBOOK GROUPS API -‐ M+ LEARNING – (Mobile learning)
INSEEC BUSINESS SCHOOL – (Paris) 2016
MSc – MBA – Luxury
GUIDELINES – SOCIAL MEDIA RULEBOOK – GUIDELINES – SOCIAL MEDIA RULEBOOK –
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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CONTENT* Introduction ………………………………………. 3
I. M+LEARNING …………………………..6 II. GUIDELINES ………………….. 10 III. GRAPHICS ……………………….. ……13 IV. PHOTO …………………………………. 15 V. RESOURCES ………………………… ..17
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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Introduction Published on July 2011, by the Harvard Business Review the post was asking the simple question: “What’s your social media strategy?’ The piece carries on, offering 4 fundamentals Social Media Strategy for a brand:
1: The “predictive practitioner.” > This approach confines usage to a specific area, such as customer service. It works well for businesses seeking to avoid uncertainty and to deliver results that can be measured with established tools.
> To increase Clorox’s virtual R&D capabilities, the social media team created Clorox Connects—a website that enables brainstorming with customers and suppliers. A typical query posted there: “We’re working on X product idea. What features would you like to see included?” To encourage participation, Clorox uses incentives borrowed from gaming. For example, people who post answers or add rating comments are awarded points.
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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2: The “creative experimenter.” Companies taking this approach embrace uncertainty, using small-scale tests to find ways to improve discrete functions and practices. They aim to learn by listening to customers and employees on platforms such as Twitter and Facebook.
Sometimes they use proprietary technologies to conduct internal tests.
3: The “social media champion.” > This involves large initiatives designed for predictable results. It may depend on close collaboration across multiple functions and levels and include external parties.
> Consider Ford’s 2009 Fiesta Movement campaign, used to prepare for the car’s reintroduction in the U.S. It required joint efforts among marketing, communications, and the C-suite. Ford decided to lend 100 Fiestas for six months to recipients who would use social media to discuss their experiences with the cars in an authentic, direct way.
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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It held an online contest to select candidates, carefully choosing drivers with large social media followings.
4: The “social media transformer.” > This approach enables large-scale interactions that extend to external stakeholders, allowing companies to use the unexpected to improve the way they do business.
> In 2010, Cisco launched Integrated Workforce Experience (IWE), a social business platform designed to facilitate internal and external collaboration and decentralize decision-making. It functions much like a Facebook “wall”:
A real-time news feed provides updates on employees’ status and activities as well as information about relevant communities, business projects, and customer and partner interactions.
> One manager likens it to Amazon. “It makes recommendations based on what you are doing, the role you are in, and the choices of other people like you.
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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We are taking that to the enterprise level and basically allowing appropriate information to find you,” he says.
The Social Media room at BORDERLINE CREATIVES manages data’s from more than 10 groups dedicated to Social Media.
It is the largest experiment of its kind.
Groups are made of 200 to 300 Social Media and Excel professionals ranging
from LinkedIn Addicts, to Twitter Addicts, to E+Reputation Addicts, to Facebook Mention Addicts, and of course, here the #Excel / Dataviz Addicts group, you can find here: https://www.facebook.com/groups/exceladicts/
The sole @Borderlinetv, Twitter profile has more than 14 000 profiles, all involved in the Social Media & #Excel landscape from all over the Globe! Literally! From the group we have compiled this document as a USER GUIDE for all #Excel Addicts.
Hermann Djoumessi, MA. Social Media Consultant – Hootsuite Certified.
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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EXCEL DATAVIZ ADDICTS GROUP > #HASHTAG SEARCH GUIDELINES:
> Use the following #Hashtags inside the Facebook group search window; “Excel Dataviz Addicts”:
+ “#EXCEL #TOSA” > Students find the content linked directly to the Excel Tosa online tutorials on #YouTube, or PDF Files; All tutorials are numbered, sorted and classified in Seasons & Episodes.
+ “#TIPS “ “#Tricks” or “#ASTUCES” > Students learn Excel shortcuts via bite sized ‘on-the-fly’ nuggets of information, in the shape of videos, short text, infographics, etc...
+ “#EXERCISE” > Exercises on PDF Files, from Harvard University, Duke Business school (USA), PURDUE University, etc…
+ “#VIDEOS” > Give you access to all the VIDEOS files, including those shot with the students.
+”#STAGES” “#INTERNSHIP” > Gives access to the numerous ‘stage’ and ‘internship’ on offer in and around Paris, London, etc..
#Innovative Business #Start-Ups
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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> Masters MSc, MBA @ INSEEC Business School (Paris) > VI. M+LEARNING: “EXCEL/DATAVIZ ADDICTS” GROUP on FACEBOOK -- THE TOSA CERTIFICATION EXAM VALIDATES MICROSOFT OFFICE SKILLS > The leading certification exam on desktop applications relying on an innovative technology
> There are certification exams on each of the following software applications: Excel, Word, PowerPoint and Outlook.
> The certification exam delivers a score on a 1 to 1000 scale.
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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+> On April 20th, 2015, the French National Committee on Professional Certification (CNCP) has officially registered the TOSA® certification in the National Registry of Professional Certifications (RNCP). This recognition enables that TOSA training is now eligible for public funds. Individuals who want to improve their CV. > Companies wishing to train their staff and value their skills. > Professional training center who want to optimize their training. > Schools and universities to develop employability of their students.
++ EXAM DETAILS. * 35 questions. * Maximum duration: 60 minutes. * Taken on line through our remote proctoring solution (coming soon)
• Diploma sent within 5 business days ++ ADAPTIVE TESTING
• An adaptive algorithm selects questions difficulty according to candidate answers
• MCQs focused on useful functionalities
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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• Exercises involving in application testing
Operational Between 550 and 725 points
The candidate can perform advanced tasks with this application, but a more in-depth knowledge of it would improve his productivity.
Advanced Between 725 and 875 points
The candidate possesses thorough knowledge of this application and uses it very productively.
+ GENERAL OBJECTIVES: Deliver the Excel TOSA Certification to MSc, MBA students from the INSEEC Business School in Paris, via the Facebook Group API.
+ LEARNING OBJECTIVES:
At the end of the program, the student has mastered Microsoft Excel fundamentals via the Facebook group API. As seen earlier, we aim for ‘Operational’ or ‘Advanced level’.
+ OPERATIONAL OBJECTIVES: - Creating & animating the ‘Excel Dataviz Addicts’ group on #Facebook with 200 members – 58% students – 42% Excel professionals from all over the globe.
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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- Our search have displayed 40 000 profiles with #Excel as an interest on Facebook. Half of them were in India & the US !
- Creating with the students, audiovisual material to facilitate the course understanding.
- The trainer implements learning objectives via the student’s smartphones.
LANGUAGES: English.
#M+Learning > Provided by the ‘isograd.com’ website. The student can assess his level and train online for the #TOSA Exam.
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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- Serious Game / Business Games > Search documents, files, videos, using dedicated #Hashtag.
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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+ Closed / Open groups + Courses + Projects + Ideas swapping + Alumni s
+ Open communities + Promotion & Branding + OFFICE Products + Self-‐promotion + Influencers
The differences between a Facebook page & a Facebook Group.
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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> USE THE FACEBOOK GROUP TO COMMUNICATE: #PRE-COURSE: - Assess numbers of student attending the course: ‘Bums on seats’
+ Introduce the course (Via various Documents, ..)
- Students gets to ask questions…
#LIVE-COURSE:
+ Post & comments on the group’s wall
- Ideas & files are being shared throughout the course
#BETWEEN COURSES: + Post reflections, documents, videos
- Facilitate debates, discussions, Business games, Quizz, etc..
+ Messages, Homework, Job listing
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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Enter “#Excel #TOSA into the search window and study the numbered files. & tutorials., organised In “Episodes” and “Seasons” .
“#VIDEOS”: < For the VIDEOS and tutorials. >
“#TIPS”: < #Excel Shortcuts >
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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> FIND ADDITIONAL RESOURCES BY CLICKING ON THE LINKS BELOW:
> Additional resources:
Writing & Intelligent Blogging (Social Media) by Hermann Djoumessi; HD > Hermann Djoumessi, MA - Social Media Consultant certified Hootsuite
- CNIL - Twitter: @Borderlinetv
Profile LinkedIn > https://fr.linkedin.com/in/hermanncm Slideshare > http://www.slideshare.net/HermannDjoumessi/presentations
++ More references from professional Groups created & managed by H. Djoumessi >
• E+Reputation Addicts > https://www.facebook.com/groups/ereputationadicts/
• Twitter Addicts >
https://www.facebook.com/groups/twitteradicts/
• LinkedIn Addicts >
• https://www.facebook.com/groups/linkedinaddicts/
E+Commerce (#Fr.) >
https://www.facebook.com/groups/ecommerce.fr/
FACEBOOK MENTIONS ADDICTS > https://www.facebook.com/groups/LivestreamAddicts/
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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Hermann Djoumessi, MA – Social Media Consultant Hootsuite Certified – Correspondant #CNIL
+ Master2 Audiovisual Production, London Metropolitan University. (London. UK)
+ Master1 IHECS (Applied Communication) – Brussels (Belgium)
Excel coach & lecturer @ INSEEC Business School MSc & MBA (Paris)
#EXCEL TOSA International Certificate.
T: +33 075 88 293 44 -‐ [email protected]
éligible au CPF: www.isograd.fr
l'Inventaire de la CNCP: www.cncp.gouv.fr
#M+LEARNING – Excel #TOSA White Paper.#2016
[Hermann Djoumessi, MA – Hootsuite certified consultant ]
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Borderline Creatives > Borderline Creatives Bureau is a unique Social Media platform, covering #Facebook, Facebook Ads, #LinkedIn, LinkedIn Ads, #Twitter & Twitter Ads.
> Allow our Bilingual team to take control over your Social Media Strategy.
> Let us handle your #EXCEL TOSA certification program!!
CONTACT US! > [email protected]
https://www.facebook.com/groups/ereputationadicts/
