PowerPoint Presentation
MISSION TO MARS:The Top 10 Facebook and Twitter Advertising
Hacks for Content Marketers Larry Kim, Founder of WordStream,
Inc.
1
OUR TARGET CUSTOMER ISSTRANDED ON MARS!
#socialpro #22A2 @larrykim
At 06:00 hours central time today, our mission control center in
Houston received communication from our Aries 3 manned mars
exploration mission.Due to a freak accident, Our customer, Dr. Mark
Watney has been stranded on mars. 2
BRING HIM HOME
#socialpro #22A2 @larrykim
situation is desperate. order to save him from a miserable
existence without the product and services that we are trying to
promote and sell, we will need to mount an ambitious rescue mission
however, due to the great distances and costs involved with a
manned mars mission, we will need to promote our content much
further than ever before generating hundreds of millions of
pageviews for cheap. 3
Distance to Mars: 225 MILLION KM
#socialpro #22A2 @larrykim
4
Many Prior Efforts Havent Succeeded
#socialpro #22A2 @larrykim
Its true that many other brilliant marketers have tried to make
their content go viral often with little success. 5
#1. Organic Social Media Reach Stinks!
Buffer Socials Kevan Lee:Weve Lost Half our Organic Social Media
Traffic in the Last Year.
#socialpro #22A2 @larrykim
6
#2: 99.9% of Your Content Goes Nowhere
50% OF Content Gets ZERO Social Shares
