Medtronic Social Media Analysis Q4 2015

MedtronicOn Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Medtronic FB

Medtronic: Social Media Report

This report looks at how

Medtronicperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Medtronic DiabetesFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

253,191 13,492 5.63%United

States

Medtronic Diabetes

Engagement Score Total Fan Posts

639 330

Total Posts Brand Response Rate

92 57.58%

Total Likes Avg. Reply Time

51,921 12 hrs, 30 mins

Total Comments General Sentiment

5,252 Positive

Total Shares

11,274

BRAND POSTS FAN POSTS

Brand Overview

230K

235K

240K

245K

250K

255K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

253,191

New Fans

13,492

Engagement

0

250

500

750

1,000

1,250

Medtronic Diabetes had an average engagement score of 639 and a highest of 1000.

Community Analysis

Medtronic Diabetes fans are largely from United States followed by Puerto Rico.

Distribution of Fans

0K 50K 100K 150K 200K 250K

United States

Puerto Rico

United Kingdom

India

Mexico

Canada

Brazil

Australia

Germany

0

1

1

2

2

3

3

4


Brand Posts

Top keywords used Frequency

DBlog 17

diabetes 15

holiday 12

Dtip 9

Diabetes Awareness

Month

7

78%

22%

Brand Participation Brand Non Participation

92%

2%

6%

Posititve Negative Neutral

Brand Posts - Engagement

Medtronic Diabetes responded to 72 conversations generated

by the 92 Posts they published.

Medtronic Diabetes receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

13-NOV-15, FRI 12:00PM

In honor of World Diabetes Day tomorrow,

we stand together as a community to

support those living wi ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 1,812 98 1,675 Positive

23-NOV-15, MON 7:21PM

Did you know: The first ever MiniMed

insulin pump was introduced over 30 years

ago, back in 1983. As ..

18-DEC-15, FRI 2:07PM

Carb count for that popcorn, we will.

#StarWars #TheForceAwakens

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

975 2,095 172 454 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

966 2,069 81 457 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/262495547171159/posts/892230877530953



Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70

0 100 200 300 400 500 600 700

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Diabetes Association

Medtronic Diabetes

83

Medtronic 71

Stroke Association

Type 1 Diabetes

44

American Diabetes

Association

44

diabetes 43

User Posts

0

5

10

15

20

25

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Medtronic Diabetes responded to 190 conversations generated

by the 330 Posts fans published.

Medtronic Diabetes appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

58%

42%

Brand Participation Brand Non Participation

47%

11%

42%

Posititve Negative Neutral

Analysis of

Medtronic DiabetesTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

19,859 923 4.87% United States

Medtronic Diabetes@MDT_Diabetes

Engagement Score

79

Total Proactive Tweets

150

Retweets Total

13

Replies Total

456

Favorites Total

275

Total Mention

512

Total Retweets

308

Total Replies

0

Response Rate (%)

75.39%

Average Reply Time (mins)

705

BRAND TWEETS USER TWEETS

Brand Overview

18K

19K

19K

19K

19K

19K

20K

20K

20K


Follower Growth

Total Followers

19,859

New Followers

923

0K

0K

0K

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

89

New Followees

-1

Engagement

0

250

500

Medtronic Diabetes had an average engagement score of 79 and a highest of 302.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

150 13

Tomorrow is #WDD, but you inspire us

every day! Visit

https://t.co/gvNX1DdI4F to learn

more & get i..

13-Nov-15, Fri 11:59AM

ENGMT. FAV. REPLIES RETWEETS

482 7 2 16

Top Engaging Tweets

Carb count for that popcorn, we will.

#StarWars #TheForceAwakens

https://t.co/XCsH7utA9B

#Diabetes awareness month is almost

here! 10 ways to raise awareness

and why it matters- https://t...

18-Dec-15, Fri 02:10PM


453 20 1 14

27-Oct-15, Tue 01:29PM


404 3 1 13

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/MDT_Diabetes/status/665212518760120320



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140

0 10 20 30 40 50 60 70 80 90 100

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 5 10 15 20 25 30 35

0 20 40 60 80 100 120

#diabetes*

#t1d*

#dblog*

#wdd*

#pwd*

#ndam*

#minimedconnect*

#t1dlookslikeme*

#furthertogether*

#doc*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

5

10

15

20

25

30

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

diabetes t1d dblog wdd pwd

Spread of Hashtags by day

0 50 100 150 200 250

#furthertogether*

#ndam*

#pwd*

#t1d*

#t1dlookslikeme*

#diabetes*

#doc*

#dblog*

#minimedconnect*

#wdd*

Engagement Score

Hashtags - Engagement

Average Response Rate : 75.39%

0

2

4

6

8

10

12

14

16

18

20

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 11 hours 45 minutes

0

200

400

600

800

1000

1200

1400

1600

1800

2000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

50

100

150

200

250

300

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

20

40

60

80

100

120

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

20

40

60

80

100

120

140

160

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 308

-5

0

5

10

15

20

25


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 512

-5

0

5

10

15

20

25


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Diabetes UK 137,747 1

JDRF 45,818 1

Int. Diabetes Fed. 31,899 1

Diabetes Hands Fndn 27,909 3

Medtronic News 26,972 1

TOP 5 INFLUENCERS

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