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The loveactually Guide to Social Media
Online engagement is actually about RELATIONSHIPS and IDENTITY
- not technology.
*the following presentation comes with a language warning
Buildingrelationships
Be honest & build trust
Never break the trust you’ve built
Be positive
Curatingidentities
Identity- Curated lives and identities
- Can you give something that your audience will want others to know they have?
Be entertaining & interesting
Don’t rely on words - be visual
Right place, right time – context is everything
Platform character & User Identity
Platform character (Talkback radio, letters to the editor)- Polarised- Opinionated- Very fast paced (e.g. live tweeting Q&A)
User Identity- Smart- Informed- Influential- Witty
Platform character *(BBQ with friends, bookclub)- Friendship- Informal- cheerful(*tailored by the algorithm)
User Identity- Happy- Prosperous- Amusing- Optimistic
Platform character- Professional- Acquaintances - Credible
User Identity- Informed- Accurate- Professional
Share-ability Checklist
How are you helping your audience to define themselves in the way they want to be seen?
Easy to shareVisualAdds to the credibility of their relevant curated identity
