Publisher Offerings – plugins and APIs

Spring 2014

Table of Contents

I. Overview of LinkedIn company and audience

II. Overview of LinkedIn content ecosystem

III. InPlatform (core elements):

InShare Plugin / Share API and LinkedIn Today

Member Profile plugin

Company Insider

Sign In with LinkedIn

InPlatform (other):

Full Member Profile

Company Profile

Recommend button

IV. APIs: Groups API

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187M+Unique monthly visitors

Languages

10.6BPage views per quarter

200Countries

Use LinkedIn 5X more to discover professional content and insights than use our job properties (2)

Are 2X more likely to trust information from LinkedIn than from competitors (1)

Follow companies and publishers for professional insights

Our members:

Connect your content to our audienceWe’ve got the world’s largest network of high-quality, engaged professionals who crave news and insights

277+ MILLIONREGISTERED MEMBERS

Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012

Publisher Tools

The InPlatform Full information at Developer.LinkedIn.com

LinkedIn Share Tools - InShare plugin and Share API

LinkedIn.com/Publishers

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Select publishers using LinkedIn Share

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“Example: InShare Plugin on Quartz

As we’ve built Quartz over the last 14 months, LinkedIn has been an important partner.

Compared to other traffic sources, visitors referred from LinkedIn read more articles per visit to our site and have a higher frequency of returning.

Kevin DelaneyEditor-in-chief and co-founder, Quartz (the global business news site of Atlantic Media)

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Example: LinkedIn Share on Business InsiderLI Share button at the top of articles

Since Jan 2011, referral trafficfrom LinkedIn is up over 50x

Referral Visits from LinkedInto Business Insider

LinkedIn is driving traffic and engagement for publishers across the web

Mike Rodov, Director of BDSeeking Alpha

MG SieglerTechCrunch

“LinkedIn users have very high page views per visit compared to our other distribution partners”

“Yes, LinkedIn, the professional social network .. is now by far our 2nd biggest referrer of social traffic.”

Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence"

Andrew Lipsman, VP Industry Analytics, ComScore “the trend you’re honing in on, and that I see, too, is a lot more ‘insharing’ going on now, which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.”

LinkedIn is driving traffic and engagement for publishers

“Traffic from LinkedIn to BBC News jumps tenfold in six months.”

“Average monthly referrals from LinkedIn have quadrupled in the third quarter, compared to the first quarter of 2011.”

Sarah MarshallJournalism.co.uk July 15, 2011

Raju Narisetti, Former Managng EditorWashington Post

“Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."

“CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase!  And these users visit our site more frequently than our site avg."

Meghan Peters, Community ManagerMashable

Mark Kaufman, Former AVP Audience DevCNET

LinkedIn Share drives high clicks back to publishers

“For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter,“ Greg Cypes – Director of Product, AddThis

“Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share”

Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource

Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)

Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.

Sharing interface – web (via InShare plugin)

Articles can be shared as updates…

Or shared directly with connections.

Or shared with groups…

Sharing interface – mobile web (via InShare plugin)

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Sharing interface – mobile apps (via Share API)

Associated Press iPhone app

TechCrunch iPad app

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Sharing interface – HTML5 web apps

Publisher Tools - Plugins

Member Profile Plugin

Member Profile Plugin on Forbes “30 Under 30”

http://www.forbes.com/special-report/2011/30-under30-12/30-under-30-12_finance.html

Member Profile Plugin on AOL

Company Insider Plugin

Logged-Out experienceUsers will be able to see: (i) see how many employees are on LinkedIn from a given company (ii) new hires at the company (iii) job changes.

Users will be presented with a “Login with LinkedIn” button so they can see their LinkedIn network (1st->3rd degree connections) at a company.

Logged-In experienceIn addition to the functionality in the Logged-Out experience, users will be able to see their LinkedIn network at a given company.

Users can “follow” a company on LinkedIn directly from the plugin

Company Insider on Fortune

Company Insider on CNN – Most Powerful Women

http://money.cnn.com/magazines/fortune/most-powerful-women/

Company Insider on CNN – Fastest Growing Companies

Sign In With LinkedIn

Give users an easy way to sign in to your site, while gaining valuable profile information you can use to enhance their experience. Profile info passed to site (e.g. title, industry, location, education history)

Intuitive and seamless user experience with upside of rich, personalized experience

Easy integration – Javascript-based, in-browser experience

Access to the JS API is currently available on our Developer Site

Granular member permissions – get user’s email ID

Example publisher use cases:

1) User registers for a [site] with their LinkedIn credentials. Reduce friction to new account creation.

2) User posts a comment on a [site] article and shares the comment back to LinkedIn, inducing a viral loop.

Comment AND article easily shared back to LinkedIn and displayed in update feed

User authenticates with LinkedIn to post comment

Comment is displayed on article with user LinkedIn photo

Sign In With LinkedInArticle Commenting Use Case

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Sign In/Comment with LinkedIn: LiveFyre on TechCrunchPublishers using LiveFyre can integrate LinkedIn commenting

Sign In With LinkedIn example - GigaOmSign in and comment on an article with your LinkedIn identity and photo

http://gigaom.com/cloud/5-real-world-uses-of-big-data/#

Sign-In and Comment with LinkedIn – Time.com

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Via

Sign In With LinkedIn example - Variety

Variety recently hosted its Venture Capital & New Media summit, a conference that featured leading personalities of the entertainment industry. Potential registrants could use Sign in with LinkedIn to view speakers’ LinkedIn profiles and see how they are connected. 

http://www.variety.com/events/2011/venture-capital-new-media-summit/

Sign in to see how you are connected to

conference speakers

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“By implementing Sign in with Linkedin, Variety was able to engage potential registrants by creating a sense of community around the conference. It was an excellent tool to further market the conference and display the true caliber of our speakers.

“Jae PaikDirector of Web Development at Variety

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Other Plugins

Company ProfileBring LinkedIn company profiles to your site to display key company information at-a-glance

Make your site content richer by showing the summary, location, logo, and number of employees for companies featured on your site.

Also, help users discover who they know at a company and enable them to track news and insights by using the follow button.

Company Profile Plugin on AOL

Company Profile Plugin (AOL) in-line with text

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Follow Company Add the Follow Company button to your website to build more followers of your LinkedIn Company Page

Full Member ProfileBring full LinkedIn profiles to your site to display a person’s professional background at-a-glance

Make your site content richer by showing the summary, work experience and educational background for people featured on your site.

Also, enable users to easily discover who they know in common, send a message, or establish a connection.

Groups API

Get Group Discussions by Popularity and Recency Get My Group Memberships Get Suggested Groups Join a Group Post new group discussions Comment, like and follow group discussions Establish connections with other professionals

LinkedIn Groups API: Professional Engagement Anytime, Anywhere

https://developer.linkedin.com/apis#groups

Groups API - Citi

Citi website with Groups API: https://www.citibank.com/womenandco/info/connect.jspLinkedin Group: http://www.linkedin.com/womenconnect

Summary of Tools Currently Available

Add a Share on LinkedIn button to your articles and posts

Build a Company page and attract followers

Get the code at www.linkedin.com/publishers

Build a page hereConsider adding a prominent call-to-action on your site (eg. AOL Small Biz) You can find these and other buttons on our logo page

Add a Login with LinkedIn button to your siteGet the code at http://developer.linkedin.com/community/jsapi

Summary of Tools Currently Available

Add the Company Insider and Profile Plugins to article pages

Company Insider allows readers to see how they are connected to companies mentioned in articles

Profile widget displays a person’s public profile on hover-over. Especially useful for publications with articles mentioning company executives

All developer resources (API documentation, FAQ, support forums) are located at http://developer.linkedin.com

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Share button code for web and mobile: https://developer.linkedin.com/publishers

Add LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api 2) https://developer.linkedin.com/documents/authentication

receive your publisher page, please contact publisher@linkedin.com after integrating the share button

Resources

Thank you