LinkedIn Premium Playbook [Enhancements for #in Premium Members]

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Discover who’s interested in you With Premium, you can access the full list of everyone who’s viewed your profile in the last 90 days—and get the info you need to reach out or follow up. Without Premium, you can only see the last 5 people. Get analytics to improve your professional presence Take advantage of exclusive insights about how people are finding you. See trends over time, top search terms, and the industries and locations of people visiting your profile—and then use this info to improve your profile and increase your likelihood of being found. Be prepared with key information on business contacts Premium members get full access to 35x more profiles, with the ability to view complete profiles for their entire network—including 3rd-degree connections and group members. More detailed profile information means you can thoroughly research new contacts and make a good first impression. Make new business contacts outside your network Often, LinkedIn members don’t provide contact information on their profiles, so it’s difficult to reach out to them. With Premium, you get up to 25 InMail credits a month to send direct messages to anyone on LinkedIn—even if you don’t have connections in common. Get introduced through your network With Premium, you get up to 25 introduction requests so you can turn a cold contact into a warm connection – increasing your chance of a response. For a member you’re trying to reach, we’ll show you people you have in common. From there, just choose a connection to make the introduction. Make yourself available to new contacts When you upgrade to Premium, you have the option to join the OpenLink network, allowing any LinkedIn member to reach out to you free of charge.Your profile will show an OpenLink badge to help increase your visibility and likelihood of appearing in search results. Zero in on the right people Fine-tune your search with up to 8 additional search filters, including job function, seniority, years of experience, and company size. Cut down on the time needed to find decision makers, leads, investors, and potential hires. Easily stay on top of your search There’s no need to recreate your commonly used searches. With Premium, simply save your favorite searches, and we’ll send you automatic alerts whenever someone new matches your criteria. Reach out credibly to anyone on LinkedIn With Premium, you get up to 25 InMail credits to send direct messages to potential business contacts – even if you’re not connected. InMail is 2.6x more effective in garnering responses than emails or cold calls, as it’s tied to your professional profile. LinkedIn Corporation © 2013

Text of LinkedIn Premium Playbook [Enhancements for #in Premium Members]

Premium Playbook | 2

Welcome to Premium!LinkedIn is about establishing your professional identity, growing your network, and being great at what you do.

With Premium, you can take these goals to the next level so you can discover whos interested in you, find the right people, and reach them faster.

Find People Faster

Discover Whos Interested in You 03


Reach the Right People 14

More Premium Features to Explore 21

Get the Most From LinkedIn 23

Table of Contents

Discover whos interested in you Any time someone checks out your LinkedIn profile, its an opportunity. The more information you have about the people who are looking, the better equipped you are to reach out, follow up, or improve your professional presence. | 4

See whos lookingYour Premium account gives you more visibility. All LinkedIn members are able to see the past five people who have viewed their profile. Only LinkedIn Premium members are able to see everyone who has viewed their profile for the past 90 days*.

* Viewers who have set their profile visibility setting to anonymous or industry/title will appear as such in the list.

Because of Linkedin, I am able to reach out to potential buyers and distributors across the world. It has literally transformed my small business into a global company.

Michelle Ojea Owner, Piggy Pillows LLC | 5

Dig deeper Take advantage of exclusive Premium insights you can use to help your profile get noticed by the right people.

With Profile Stats Pro, you can see:

A trending graph showing how many people viewed your profile and how many times you appeared in search results over the past 90 days

Top search keywords that led to your profile

Views by industry and geography

On your homepage or your profile page, click the link under Whos Viewed Your Profile? on the right side of the page. Once you click through, youll see how many times you appeared in search results over the past 90 days.

How it works

515 | 6

Whos Viewed Your Profile in actionAnthony Cruz, a Sales Manager at an Enterprise Telecommunications Company, attends the years biggest industry conference. He meets hundreds of people, hands out dozens of business cards, and connects with a handful of people on LinkedIn.

The first thing he does when he gets back to the office is sign in to his Premium account and check out Whos Viewed Your Profile. He sees that Frank Simpson, a buyer who chatted with him and took his card, has looked at his profile in the past 24 hours. Now that Anthony knows Franks interested, he has a warm lead he can confidently follow up with.


Frank Simpson


Whos Viewed Your Profile

Dont be afraid to reach out

When someone whos viewed your profile seems interesting, consider sending a message to follow up. Its a great way to capture new opportunities like job openings, sales prospects, and industry connections.

Cross-reference with your goals Keep tabs on the Appearances in Search chart to see trends over time. Fine-tune your profile by adding skills, keywords, and more details on your experience.

Optimize for search Take a look at the top search words and make sure keywords that are relevant to your career and objectives are listed. If not, you may want to adjust your profile to include different keywords. | 7

Tips for getting more opportunitiesFollow these three tips to take full advantage of your premium visibility features and insights.

Find people fasterSearching doesnt have to feel like a full-time job. Now that youre Premium, youve got access to tools that help you search faster, more efficiently, and more successfully.

Zero in on the people you needIts all about focus. Significantly cut down on the time needed to find the perfect candidate, prospect, client, or expert by using Premium search filters.

Finely tune your searches when you filter by years of experience, seniority level, job function, company size, groups, and more. Premium members get up to 8 additional search filters. The upshot? You get fewer, better, and more targeted results. | 9


First, find the Advanced link to the right of the search box at the top of any page. Once youve clicked through, all of your Premium filters have a gold LinkedIn logo next to them.

How it works

Be prepared with key informationWant to make a great first impression with new contacts? Before you reach out, take a look at their profile to gather some insight on their background, interests, and career path. You can use this info as a conversation starter.

With your Premium account, you can see full profiles for your entire networkincluding all 3rd-degree connections and group members. Basic members can only see employer and school names. | 10

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