Let's talk about LinkedIn

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Lets talk aboutZaki Azedani16.3.2016

Zaki AzedaniWorked 2 years in IUM Finland Media Agency as a Social Media PlannerAuthor of the book Quick Guide To Social Media MarketingSpecialized in personal brandingEntrepreneur Zakisome

Snnllinen asiakasvirta. Kampaaja esimerkki.

Arvostus. Ihmiset alkaa kutsuu some-mestariksi2

AgendaWhat is LinkedIn?How to use it?Why you should be there?Personal brandingUpdating your profileBuilding a networkLinkedin for business

Snnllinen asiakasvirta. Kampaaja esimerkki.

Arvostus. Ihmiset alkaa kutsuu some-mestariksi3

What is LinkedIn?Business-oriented social media platform that is mainly used for professional networking

Basic facts about LinkedInLaunched in 2003Over 400 million users (870 000 in Finland)Biggest professional social media channelWorks also as a mobile application

Snnllinen asiakasvirta. Kampaaja esimerkki.

Arvostus. Ihmiset alkaa kutsuu some-mestariksi5

How to use LinkedIn?

Snnllinen asiakasvirta. Kampaaja esimerkki.

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Why you should be there?Stay in touch with contactsEndorse each others skillsStay up to date about your field of businessPersonal branding

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Personal branding exerciseWrite down 5 skills that you want to be known for3 topics that you could share updates about3 LinkedIn contacts that have similar education or work experiance as you do

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Example Zaki5 skills: Social Media Marketing, Marketing Strategy, Public Speaking, Digital Marketing, Facebook Marketing

3 topics: Social Media, Digital Marketing, Entrepreneurship

3 LinkedIn contacts: Coworker, Competitor, Schoolmate

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Personal brandingHave a profile that supports your brandYour professional headlineProfile pictureSummarySkillsPublish blog posts to LinkedInAdd Slideshare presentationsShare useful articles to your network

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Updating LinkedIn profileGet a nice profile pictureSchedule a two hour chunk of timeGather all your documentsStart with the summaryLet LinkedIn tutorial guide you when updating your profile

Snnllinen asiakasvirta. Kampaaja esimerkki.

Arvostus. Ihmiset alkaa kutsuu some-mestariksi11

Updating LinkedIn profile

Snnllinen asiakasvirta. Kampaaja esimerkki.

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Why build your network?

AudienceVisibilityCustomersCollaborationsStatus

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LinkedIn for business

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Things to rememberKeep updating your profile regularlyNetwork State of MindDo a favour, share useful content!

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Zaki Azedani

www.zakisome.fi

/Zakisome/Zakisome

Thank you!