Job Searching with Social Media. Week 14 for PRL 408 at Utica College. Spring 2014.
- 1. Week #14 April 30, 2014 Utica College PRL 408: Social Media ThomasArmitage
2. Desta,Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt- social- media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaX NmbCJ9 Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a- job-with-social-media#awesm=~oCyvKazFUd9u8E 3. The ultimate 20 tips to help you in your job search using social media. 4. Everyone does social media today. Social media has made it extremely easy to apply but harder to stand out. Average job search takes 18 weeks. Research, writing and speaking skills will NEVER go out of style. (Bennett, 2014) 5. (Bennett, 2014) 6. (Ahmad, 2013) 7. (Ahmad, 2013) 8. What is your goal? What is your top 10? Put together a roadmap 9. Set daily benchmarks, set aside time each day. FulfillALL requirements in an application. Be professional in your interview. Suit Smile Thank-you notes Wear a suit to your interview. Show them your personality. 10. Keep track of everyone you meet and everywhere you apply. 11. Check daily! LinkedIn Indeed TweetMyJobs Glassdoor CollegeTopTalent Career Sonar 12. Professional headshot. Develop messaging that portrays you. Be consistent with both across ALL platforms. 13. Be proficient in all social media platforms. Download and experiment. 14. You need to be able to explain why social is important and how it can be used to grow the brand. 15. About.me Blog Personal website Can feature social channels, as well as more writing samples. 16. Be original. But also blend in. WordCloud generator. 17. Google Analytics, Hootsuite, PRWeb, etc. Say that you work for a local company and need a free trial or demo. 18. Follow PR rockstars and interact with them! @prsarahevans, @dbreakenridge @DannyBrown @prtini @dmscott Set upTwitter lists to track. Agencies, companies, friends, etc 19. #agencychat, Fridays at 2 p.m. #blogchat, Sundays at 9 p.m. #journchat, Mondays at 8 p.m. #u30pro,Thursdays at 7 p.m. #jobchat,Thursdays at 8 p.m. #contentchat, Mondays at 3 p.m. #mobilechat,Wednesdays at 9 p.m. #pr20chat,Tuesdays at 8 p.m. #smchat,Wednesdays at 1 p.m. 20. This needs to be an extension of your online resume but much more compressive and impressive. Portfolio Groups Recommendations 21. Use an RSS app to skim headlines quickly. Pick 5 publications and read every morning. Attend webinars or online trainings. 22. Include links to your social channels. Make it available for download. Need business experience! 23. PRSSA, PRSA, MV Ad Club, Catalyst, AMA If you can afford it: Social Media Marketing World Content Marketing World Blogwell Corporate Social Media Summit PRSA National 24. Reach out to good contacts. Dont ask people for a job. Come prepared. For real interviews: Questions Notes on strategy Audit info 25. Blog at least 2x per month. Research fitting topics. Dont forget to ask for guest features. 26. Tweet and post Answer questions on LinkedIn Take photos Create meme and infographics Record videos, vlogs 27. Comment on blogs so people notice you. Reach out and follow with people onTwitter. Write a note and connect on LinkedIn. Start with local community, alums, people you meet through internships, etc. and go from there. 28. Review of the year To do: Work on final paper Read chapter 16 in the text Read articles from #UticaCollegeSM and comment Klout andYammer presenters should be ready to present 29. Ahmad, I. (2013, October 4). How to improve your job search by using social media. Social Media Examiner. Retrieved on April 26, 2014 from http://socialmediatoday.com/irfan- ahmad/1791181/how-improve-your-job-search-using-social- media-infographic Bennett, S. (2014, January 30).The ultimate social media guide to getting a job. Media Bistro. Retrieved on April 26, 2014 from https://www.mediabistro.com/alltwitter/social-media-job- guide_b54646 Desta,Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt-social- media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9 Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a-job-with-social- media#awesm=~oCyvKazFUd9u8E