Embed Size (px)
Citation preview
InstagramEffective Use for Libraries
David Lee King | davidleeking.com@davidleeking
Instagram is popular!
Instagram is popular!
700 Million users
Instagram is popular!
2nd most popular
Instagram is popular!
28% of all US Adults
Instagram is popular!
59% of 18-29 year olds
Instagram is popular!
1/2 use it daily
Instagram is popular!
200 million use Stories
Let’s explore…flic.kr/p/sm6cMz
flic.kr/p/sm6cMz
myaccount
flic.kr/p/sm6cMz
photos videos
flic.kr/p/sm6cMz
followpeople
flic.kr/p/sm6cMz
profile page
flic.kr/p/sm6cMz
description
flic.kr/p/sm6cMz
Stories (I know, right?)
flic.kr/p/sm6cMz
Live Video
flic.kr/p/sm6cMz
Search &
Explore
flic.kr/p/sm6cMz
#hashtags
libraryaccount
Chicago Public Library
Los Angeles Public
Library
Why use Instagram?
??
Popularity!
flic.kr/p/JQEHvr
Easy to Connect
It’s fun!
flic.kr/p/9qc7hq
connect with customers
flic.kr/p/rBV6Au
deep dive into analytics
flic.kr/p/s4pkis
Insights
impressions
Reach
Profile Views
Stories &
Promotions
Followers
Gender
AgeRange
Hours
& Days
Post Info!
Post Info
Filters!
flic.kr/p/uwj2uT
get close
singlefocus
cuteanimals
UseBlue
warmfilter
Show People
Show People
behind the
Scenes
behind the
Scenes
behind the
Scenes
#hashtags
#hashtags
#hashtagcontests
Call to
Action
friending
friending
Stories
staytopof
mind
ContentIdeas
flic.kr/p/8SGnvFbehind the scenesuser-generated
share stuff
tell your story
other apps
Next Steps
flic.kr/p/2HLabP
Set up an InstagramAccount!
Set up a Library
Instagram!
Why again?flic.kr/p/VmxAs2
Thanks! David Lee Kingdavidleeking.com
@davidleeking
