@PontDD

Increasing Your ImpactThrough Social Media Collaborationwith Peer Organizations

Dorothy Ponton

@GirlsLeadership

Girls Leadership teaches girlsthe skills to know who theyare, what they believe, andhow to express it, empoweringthem to create change in theirworld.

Clap Together

Clap Together

How? Why?

Community Engagement Manager@GirlsLeadership

3,663

How to use Twitter chats (or any socialplatform) to cultivate conversations

which amplify your messageand increase impact for your

constituents.

&"The Fortune is in the Follow Up"

What's in it for you...

Low CostRepeatableScalableMeasurable Impact

How I did it:

Evangelized to Executive DirectorParticipated in a chatJoined an existing conversationDemonstrated impactRinse & Repeat

How I did it:

Evangelized to Executive Director

How I did it:Participated in a chat

@TheRepProject

Resources sharedTraffic!Followers!Engagement!

#BuildConfidence

How I did it:Joined an existing conversation

#HowDoYouFeel #InsideOutHow Challenging Emotions Can EmpowerAction and Positive Change.Deepening the impact of Pixar’s Inside Outby growing Emotional Intelligence skills.

How I did it:Joined an existing conversation

How I did it:Joined an existing conversation

How I did it:Demonstrated impact

693,634 Reach3,400,056 Timeline Deliveries

How I did it:Rinse & Repeat

We discuss parenting books, the latestresearch on girls, and practical ways to

empower girls so they can change their world.

We love collaborating with authors, experts,and peer organizations to talk about whatmatters to girls, parents, and educators.

@GirlsLeadership

YOU can do it too - in 10 Steps:Find your Executive SponsorParticipate in a chat... or several!Join conversationsHost a conversationDemonstrate impact (free tools)Rinse & Repeat

Steps 1 - 3:Host your conversation

Research hashtags (#tagboard)

Find topics/ themes/ calls toaction your constituents arealready talking about.

Gather Partners from peer orgs(Exec can help greatly here)

Steps 3 - 5:Host your conversation

Create an event page/ blog post

Invite & promote: ask for helpImages make the differenceCreate sample Tweets/ FB postsTag your Partners in your posts

Share resources generously

Steps 6 -10:Host your conversation

Send Q: to Partners 1 week ahead

Remind Partners 1 day & 2 hrs aheadCreate sample Tweets/ FB postsTag your Partners in your posts

Measure: TweetReach, Hashtracking

Conversation! RT/ Fave/ Reply

You DID it:Rinse & Repeat

This conversation was just thebeginning! Build a schedule inalignment with the cycle of yourorganization, and return to topicswhich have excitement and aremeaningful to your constituents.

Thank You!

@PontDDDorothy Ponton