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Hyundai on Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of Hyundai Twitter

Hyundai Social Media Analysis Q4 2015

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Hyundaion Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Hyundai Twitter

Hyundai: Social Media Report

This report looks at how

Hyundaiperformed on social media between

October 1st – December 31st, 2015

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This report was generated entirely by the

Unmetric Reporting Engine.

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Analysis of

Hyundai USAFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,758,854 19,294 1.11%United States

Mostly Older, Male and Attached.

Hyundai USA

Engagement Score Total Fan Posts

144 1,054

Total Posts Brand Response Rate

102 13.76%

Total Likes Avg. Reply Time

65,713 19 hrs, 55 mins

Total Comments General Sentiment

2,536 Neutral

Total Shares

7,753

Most Engaging Content Type

Contest

Least Engaging Content Type

Others

Most Prolific Content Type

Like This/Engagement Oriented Posts

Most Engaging Campaign

2015 NAIAS

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

1,725K

1,730K

1,735K

1,740K

1,745K

1,750K

1,755K

1,760K

1,765K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

1,758,854

New Fans

19,294

Engagement

0

250

500

750

1,000

Hyundai Usa had an average engagement score of 144 and a highest of 849.

Community Analysis

Hyundai Usa fans are mostly Older, Male and Attached. Hyundai Usa fans are largely from United States followed by India.

Fan Demographics Distribution of Fans

52%

48%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K 1,200K

United States

India

Brazil

Egypt

Iran

Turkey

Philippines

Mexico

Malaysia

0

1

1

2

2

3

3

4

4

5

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

HyundaiView 11

new Tucson 10

hyundai.us/tptpf3 7

Hyundai Test Town 5

Tucson test drives 5

8%

92%

Brand Participation Brand Non Participation

88%

2% 10%

Posititve Negative Neutral

Brand Posts - Engagement

Hyundai Usa responded to 8 conversations generated by the 102 Posts they published.

Hyundai Usa receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

13-OCT-15, TUE 3:00PM

To celebrate our partnership with the NFL, we're giving away commemorative,

junior footballs to fans ..

ENGMT.

LIKES COMMENTS SHARESSENTIMENT

904 15,947 407 509 Positive

27-OCT-15, TUE 3:00PM

We have a few commemorative, junior footballs up for grabs. Interested? Test-

drive a Hyundai and ent ..

ENGMT.

LIKES COMMENTS SHARES SENTIMENT

849 14,131 134 386 Positive

Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 50 100 150 200 250 300

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

car 201

NewElantra 60

Hyundai Tucson 56

miles 53

dealership 50

User Posts

0

20

40

60

80

100

120

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Hyundai Usa responded to 145 conversations generated by the 1,054 Posts fans published.

Hyundai Usa appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

14%

86%

Brand Participation Brand Non Participation

22%

10%

68%

Posititve Negative Neutral

Most of Hyundai Usa posts were around 'Like This/Engagement Oriented Posts', and posts around 'Contest' received the highest engagement.

Content Intel

0 5 10 15 20 25

0 100 200 300 400 500 600

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

In Hyundai Usa Posts about Automotive, Events in the automotive sector posts received the highest engagement.

In Hyundai Usa Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Automotive About General Happenings

0 1 2 3

0 50 100 150

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4

0 50 100 150 200 250

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel

0 5 10 15 20 25

0 200 400 600 800 1000 1200

Seize the Moment Sale 2016

#HyundaiSuperBowl

Genesis #G90

Number of Posts

Engagement Score

Engagement Score Number of Posts

This is the performance of a selection of Hyundai campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

HYUNDAI USATwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY

268,408 15,117 5.97% United States

HYUNDAI USA@Hyundai

Engagement Score

108

Total Proactive Tweets

549

Retweets Total

25

Replies Total

497

Favorites Total

33,689

Total Mention

13,099

Total Retweets

9,678

Response Rate (%)

3.66%

Average Reply Time (mins)

947

Most Engaging

#BecauseFootball

Most Recent

Genesis #G90

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

245K

250K

255K

260K

265K

270K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

268,408

New Followers

15,117

10K

10K

10K

10K

10K

10K

10K

10K

10K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Followee Growth

Total Followees

10,141

New Followees

205

Engagement

0

250

500

750

1,000

HYUNDAI USA had an average engagement score of 108 and a highest of 896.

0

5

10

15

20

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

549 25

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 100 200 300 400 500 600

0 50 100 150 200 250 300 350

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120 140

0 2000 4000 6000 8000 10000 12000

#becausefootball*

#collab*

#newtucson*

#hyundai*

#unacceptable*

#poorservice*

#thisisloyalty*

#gametimegold*

#hyundaigenesis*

#newelantra*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

1000

2000

3000

4000

5000

6000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

becausefootball collab newtucson hyundai unacceptable

Spread of Hashtags by day

0 200 400 600 800 1000 1200

#newelantra*

#poorservice*

#becausefootball*

#collab*

#gametimegold*

#thisisloyalty*

#unacceptable*

#hyundai*

#newtucson*

#hyundaigenesis*

Engagement Score

Hashtags - Engagement

Average Response Rate : 3.66%

0

100

200

300

400

500

600

700

800

900

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Me

nti

on

s a

nd

Re

pli

es

Replies Mentions

Customer Service

Average Reply Time : 15 hours 47 minutes

0

500

1000

1500

2000

2500

3000

3500

4000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

50

100

150

200

250

300

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

500

1000

1500

2000

2500

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

200

400

600

800

1000

1200

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 9,678

-1,000

0

1,000

2,000

3,000

4,000

5,000

6,000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 13,099

-100

0

100

200

300

400

500

600

700

800

900

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Portal R7.com 4,094,177 1

McDonald's 3,163,624 3

The GRAMMYs 2,732,522 1

India Today 2,434,332 2

Kenny Hamilton 2,151,467 3

TOP 5 INFLUENCERS

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