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Hyundai: Social Media Report
This report looks at how
Hyundaiperformed on social media between
October 1st – December 31st, 2015
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This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,758,854 19,294 1.11%United States
Mostly Older, Male and Attached.
Hyundai USA
Engagement Score Total Fan Posts
144 1,054
Total Posts Brand Response Rate
102 13.76%
Total Likes Avg. Reply Time
65,713 19 hrs, 55 mins
Total Comments General Sentiment
2,536 Neutral
Total Shares
7,753
Most Engaging Content Type
Contest
Least Engaging Content Type
Others
Most Prolific Content Type
Like This/Engagement Oriented Posts
Most Engaging Campaign
2015 NAIAS
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
1,725K
1,730K
1,735K
1,740K
1,745K
1,750K
1,755K
1,760K
1,765K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,758,854
New Fans
19,294
Engagement
0
250
500
750
1,000
Hyundai Usa had an average engagement score of 144 and a highest of 849.
Community Analysis
Hyundai Usa fans are mostly Older, Male and Attached. Hyundai Usa fans are largely from United States followed by India.
Fan Demographics Distribution of Fans
52%
48%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
United States
India
Brazil
Egypt
Iran
Turkey
Philippines
Mexico
Malaysia
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
HyundaiView 11
new Tucson 10
hyundai.us/tptpf3 7
Hyundai Test Town 5
Tucson test drives 5
8%
92%
Brand Participation Brand Non Participation
88%
2% 10%
Posititve Negative Neutral
Brand Posts - Engagement
Hyundai Usa responded to 8 conversations generated by the 102 Posts they published.
Hyundai Usa receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
13-OCT-15, TUE 3:00PM
To celebrate our partnership with the NFL, we're giving away commemorative,
junior footballs to fans ..
ENGMT.
LIKES COMMENTS SHARESSENTIMENT
904 15,947 407 509 Positive
27-OCT-15, TUE 3:00PM
We have a few commemorative, junior footballs up for grabs. Interested? Test-
drive a Hyundai and ent ..
ENGMT.
LIKES COMMENTS SHARES SENTIMENT
849 14,131 134 386 Positive
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 50 100 150 200 250 300
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
car 201
NewElantra 60
Hyundai Tucson 56
miles 53
dealership 50
User Posts
0
20
40
60
80
100
120
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Hyundai Usa responded to 145 conversations generated by the 1,054 Posts fans published.
Hyundai Usa appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
14%
86%
Brand Participation Brand Non Participation
22%
10%
68%
Posititve Negative Neutral
Most of Hyundai Usa posts were around 'Like This/Engagement Oriented Posts', and posts around 'Contest' received the highest engagement.
Content Intel
0 5 10 15 20 25
0 100 200 300 400 500 600
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Hyundai Usa Posts about Automotive, Events in the automotive sector posts received the highest engagement.
In Hyundai Usa Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About Automotive About General Happenings
0 1 2 3
0 50 100 150
Automotive Advice
Photos
Fact
Others
Events in the…
News in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 50 100 150 200 250
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 5 10 15 20 25
0 200 400 600 800 1000 1200
Seize the Moment Sale 2016
#HyundaiSuperBowl
Genesis #G90
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Hyundai campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
268,408 15,117 5.97% United States
HYUNDAI USA@Hyundai
Engagement Score
108
Total Proactive Tweets
549
Retweets Total
25
Replies Total
497
Favorites Total
33,689
Total Mention
13,099
Total Retweets
9,678
Response Rate (%)
3.66%
Average Reply Time (mins)
947
Most Engaging
#BecauseFootball
Most Recent
Genesis #G90
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
245K
250K
255K
260K
265K
270K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
268,408
New Followers
15,117
10K
10K
10K
10K
10K
10K
10K
10K
10K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
10,141
New Followees
205
Engagement
0
250
500
750
1,000
HYUNDAI USA had an average engagement score of 108 and a highest of 896.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
549 25
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600
0 50 100 150 200 250 300 350
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 20 40 60 80 100 120 140
0 2000 4000 6000 8000 10000 12000
#becausefootball*
#collab*
#newtucson*
#hyundai*
#unacceptable*
#poorservice*
#thisisloyalty*
#gametimegold*
#hyundaigenesis*
#newelantra*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
1000
2000
3000
4000
5000
6000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
becausefootball collab newtucson hyundai unacceptable
Spread of Hashtags by day
0 200 400 600 800 1000 1200
#newelantra*
#poorservice*
#becausefootball*
#collab*
#gametimegold*
#thisisloyalty*
#unacceptable*
#hyundai*
#newtucson*
#hyundaigenesis*
Engagement Score
Hashtags - Engagement
Average Response Rate : 3.66%
0
100
200
300
400
500
600
700
800
900
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Me
nti
on
s a
nd
Re
pli
es
Replies Mentions
Customer Service
Average Reply Time : 15 hours 47 minutes
0
500
1000
1500
2000
2500
3000
3500
4000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
50
100
150
200
250
300
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
500
1000
1500
2000
2500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
200
400
600
800
1000
1200
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 9,678
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 13,099
-100
0
100
200
300
400
500
600
700
800
900
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Portal R7.com 4,094,177 1
McDonald's 3,163,624 3
The GRAMMYs 2,732,522 1
India Today 2,434,332 2
Kenny Hamilton 2,151,467 3
TOP 5 INFLUENCERS
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now