How to Use Social Media to Build Lasting Relationships with Your Customers

w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross

How to Use Social Media to build

lasting relationships with your customers

by Jonny Ross

http://www.jonnyross.com/

mailto:[email protected]

http://twitter.com/jrconsultancy

http://uk.linkedin.com/in/jonnyross



We will cover• What is Social Media• Types of Social Media• Social Media monitoring• Social Retail - why use social media to connect with customers?• Facebook – targeting and campaigns• Twitter users - usage and campaigns• YouTube traffic and campaigns• Pintrest targeting and campaigns• Vine Vs Instagram• Vine and Instagram campaign ideas• Foursquare• Integrated social media campaigns• Blogging and social media• Turning blogs into social media content• Google+













Need to be convinced?































Types of Social Media

• Social Networks• Paid / Non Paid• Social Bookmarking• Check Ins• Forums• Traditional Publishers• Blogs / Microblogs• Email• Management / Monitoring / Automation tools







Ask yourself questions

Know your customers

• Where do they spend their time online?

• What products do they buy?

• What services do they use?

Know your products/services

• Are they the kind people would discuss in a forum?

• Are they suitable for a Facebook / Google Advert?













But there are still barriers!







• Time consuming• Negative Comments

























Social Monitoring/Analytics/Automation

• Google alerts http://www.google.com/alerts• Socialmention http://socialmention.com/ • Twilert http://www.twilert.com/ • Mention https://mention.net/

• Google Analytics https://www.google.com/analytics/web/• Twitonomy http://twitonomy.com/• Socialbro http://www.socialbro.com

• Dlvr.it http://dlvr.it/






http://www.google.com/alerts

http://www.google.com/alerts

http://socialmention.com/

http://socialmention.com/

http://www.twilert.com/

http://www.twilert.com/

https://mention.net/

https://mention.net/

https://www.google.com/analytics/web/

https://www.google.com/analytics/web/

http://twitonomy.com/



http://www.socialbro.com/



http://dlvr.it/

http://dlvr.it/


Social Retail







Facebook Targeting







Diesel bringing Facebook Likes into the real world







Corona Light







Dove Soap













@Dominos_uk #letsdolunch







@TescoMobile







@TheOnion







@InnocentDrinks







@JustEatUK



















McDonalds#McDstories



















YouTube Campaigns







Pinterest targeting







Pinterest campaigns







Vine Vs Instagram







Vine campaign ideas

• Product Launch / Rebrand• Virtual Tour of your Building

or Team Office• Build Brand Equity

(Urban Outfitters)

• Run a Competition (Doritos)







Vine Ideas

• UnBox Competition from ASOS

• Show Company history - Gap







Instagram







Instagram Ideas

Dunkin’ Donuts#DresseDD







Samsung#LiveInTheMoment






http://statigr.am/viewer.php#/tag/liveinthemoment/

http://statigr.am/viewer.php#/tag/liveinthemoment/


Macallan Whisky #meandthemacallan







Tony Hawk







Foursquare







Who is running great integrated social media campaigns?







Blogging and social media

• Blogs provide regular content to share through your other social media sites

• Written, audio, photos, illustrations, infographics or videos

• Video blogging is called ‘vlogging’• The sharable nature of product images is perfect for

retail• User-generated content, ‘likes’ and ‘shares’ are now

being ranked more highly by search engines, so it pays to invest in social media and blogging.







Turning blogs into social media content

• Use your blogs to:–Pull out ‘how to’ and ‘top tips’ lists –Create infographics –Add photos and videos

• Share this content through your social media channels, and you will drive traffic back to your e-commerce website.













Google+







Summary

So we have now covered:• Why social media is such an important

marketing channel• Which customers use which social media

platforms – and how to target them• Campaign ideas for all the main social media

platforms• How social media can help your website SEO







Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

Feel free to submit questions thoughts to Tri-City

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy






http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy

