HOW TO USE

SOCIAL MEDIAFOR SMALL BUSINESS

Build a Credible ReputationWant to be seen as an authority in your industry? Social media can help you establish a name and reputation for your small business.

Share relevant content

Engage in conversation

Leverage marketing collateral

Attract Potential ClientsTo stand out, you must combine strategy with creativity. Use sites like Facebook, Twitter, LinkedIn, Instagram, Google Plus and Live Streaming Video (Periscope, Meerkat, Facebook Live) to:

Tell your story - what brought you to where you are?

Share your di�erentiators - what sets you apart?

Encourage interaction - ask questions through text and visuals.

Solve problems - what are the top problems of your audience and how can you provide the solution?

Repurpose Top ContentUse blog posts, past newsletters and other marketing collateral to repurpose across social media. This will raise awareness and consequently, send interested readers over to your website.

Ideas to Repurpose Your Content:

Spotlight an Event on Social Media

Provide a Video Tip Series

Create a Podcast

Live Stream on Periscope, Meerkat or Facebook Live Video

Make a Pinterest Board with FAQs

Connect With Like-Minded Business ProfessionalsIn the online world, relationships are everything and that includes your peers.

Join LinkedIn Groups, Google Plus Communities and Blog Tribes to connect with others talking about and sharing similar content to your own.

Make Your Time and Money CountCreate a solid social media strategy to streamline your e�orts and simplify your daily to-do’s.

Stop wasting time and money on one-o� tactics and get clear on why you’re using social media. Once you know your why, it’s much easier to understand the how.

Diversify Your Marketing EffortsDon’t box yourself into a corner with social media. Spread your wings. Try something new and determine what works best for your business.

Mix social media with online advertising and PR e�orts to expand your business business beyond traditional limitations.

Drive Traffic to Your Website/BlogDo keyword research and understand what terms and phrases your market is researching. Use those keywords to carefully craft content based on the intent of your audience.

The higher quality your content, the more conversational your business, the greater the chance for capturing potential client attention.

Use the Right Tools

www.postplanner.com

http://pegfitzpatrick.com/7-ways-social-media-supports-small-business/

FIND PLAN POST

Trello

Evernote

Post Planner

Sprout Social

Relay

Canva

BROUGHT TO YOU BY: COURTESY OF: