How to use Instagram ads

  • Published on
    26-Jul-2015

  • View
    6.182

  • Download
    7

Transcript

1. Instagram | Ads 2. Instagram Ads Whats new? q Instagram carousel ads with Shop Now, Learn More & Sign Up buttons that link outside the app. q Targeted based on demographics: age, gender & interests pulled from Facebook. q Sophisticated API for automated managing, tracking & measuring of Instagram ads. Why should a brand use Instagram ads? q Reach highly engaged younger audiences with content that allows deeper engagement off the Instagram platform. q Instagram has run 475 campaigns to-date with ad recall 2.9x higher than Nielsen Brand Effects norms for online advertising. Brands that trialed Instagram ads included The Gap, Disney, Electronic Arts & Taco Bell. q Allows full integration of the channel with the brand's social CRM strategy, moving Instagram from an awareness only touchpoint to the end of the purchase funnel. q Demonstrate the value of a brand's Instagram presence beyond engagement on the platform, through number of clicks (consideration) & cost per conversion. q Personalization of organic content based on advanced analytics from ads which will show higher consideration from the Target Audience through A/B testing. How should brands use Instagram ads? q Focus on quality content that integrates with Instagram experience & drives one of these actions: Shop Now, Book Now, Download, Learn More & Sign Up. q Ask your marketing software provider when Instagram ad integration will be available. Salesforce & Nanigans are already in the works! q Learn more: https://business.instagram.com/advertising/ or ask us social@ogilvy.com 300M i l l i o n I n s t a g r a m u s e r s