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Optimize Your Blog for Success HOW TO WWW.BECOMEABLOGGER.COM

How to Optimize Your Blog for Success

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Page 1: How to Optimize Your Blog for Success

Optimize Your Blog forSuccess

HOW TO

WWW.BECOMEABLOGGER.COM

Page 2: How to Optimize Your Blog for Success

To really OPTIMIZE your blog,answer the following questions first:

???GOALS

Page 3: How to Optimize Your Blog for Success

What is your primary goal?

What is the clearest path to accomplishing that goal?

What are your secondary goals?

What are the clearest paths to accomplishing those

goals?

???GOALS

Page 4: How to Optimize Your Blog for Success

CHOOSE A BLOG NAMETHAT MAKES SENSE*

The title gives an idea of what the blog is about.It communicates the value of your blog.

TTITLE

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 5: How to Optimize Your Blog for Success

CHOOSE A BLOG NAMETHAT MAKES SENSE*

The title gives an idea of what the blog is about.It communicates the value of your blog.

TTITLE

HAVE A TAGLINE THATCLEARLY STATES WHATYOUR BLOG IS ABOUT

*

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 6: How to Optimize Your Blog for Success

*INSTALL THE YOAST SEO PLUGIN.

GET FAMILIAR WITH HOW TOOPTIMIZE EACH POST

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 7: How to Optimize Your Blog for Success

*INSTALL THE YOAST SEO PLUGIN.

Yoast also allowsoptimization of some basicsocial options like addingyour Facebook Open Graphdata, Twitter card data.

DID YOU KNOW... ?

GET FAMILIAR WITH HOW TOOPTIMIZE EACH POST

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 8: How to Optimize Your Blog for Success

* INSTALL A SOCIAL SHARING PLUGIN

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 9: How to Optimize Your Blog for Success

SOCIAL WARFARE * INSTALL A SOCIAL SHARING PLUGIN

allows you to take controlof how your content isshared on social media

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 10: How to Optimize Your Blog for Success

*CHOOSE A CONVERSION-FOCUSED THEME

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 11: How to Optimize Your Blog for Success

*CHOOSE A CONVERSION-FOCUSED THEME

THRIVETHEMES

Helps you get yourblog visitors to opt into your email list.

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 12: How to Optimize Your Blog for Success

*CREATE A LEAD MAGNET

FREE E-

BOOK

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 13: How to Optimize Your Blog for Success

*CREATE A LEAD MAGNET

FREE E-

BOOK

Great lead magnets solve aspecific problem.

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 14: How to Optimize Your Blog for Success

SIGN ME UP!

* MAKE THE OPT IN APROMINENT FEATUREOF YOUR BLOG

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 15: How to Optimize Your Blog for Success

SIGN ME UP!

* MAKE THE OPT IN APROMINENT FEATUREOF YOUR BLOG

*OPTIMIZE THEFOLLOW UP

Provide tons of value.Give quick wins.Expose them to the next logicalstep (hint: to buy something).

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 16: How to Optimize Your Blog for Success

G O A L S *DEAL WITH SECONDARY GOALSOnce you’ve identified that goal, follow a similarprocedure to determine the next logical step yourblog reader can make to get closer to that goal. Make that next logical step VERY clear/obvious.

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 17: How to Optimize Your Blog for Success

*RUTHLESS ELIMINATIONEliminate useless elements of the blogHow does this element help my blog reader take the nextlogical step that brings them closer to the goal?Do a cost-benefit analysis to make decisions. Somedistractions can be worth it.

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 18: How to Optimize Your Blog for Success

*RUTHLESS ELIMINATIONEliminate useless elements of the blogHow does this element help my blog reader take the nextlogical step that brings them closer to the goal?Do a cost-benefit analysis to make decisions. Somedistractions can be worth it.

X

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

X X

Page 19: How to Optimize Your Blog for Success

HELPFUL ADDITIONAL TIPS:

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Page 20: How to Optimize Your Blog for Success

HELPFUL ADDITIONAL TIPS:

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Optimize your ABOUT page.

Page 21: How to Optimize Your Blog for Success

HELPFUL ADDITIONAL TIPS:

HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS

Optimize your ABOUT page.Make it easy to contact you.

Page 22: How to Optimize Your Blog for Success

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