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How To Build, Engage, and Grow Your Jewelry Business With Social Media Presented By: Nicole Kroese VP, Marketing and Partnerships Likeable Local @NicoleKroese | #LikeableLearning | @LikeableLocal

How To Build, Engage, & Grow Your Jewelry Business With Social Media

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Page 1: How To Build, Engage, & Grow Your Jewelry Business With Social Media

How To Build, Engage, and Grow Your Jewelry

Business With Social Media

Presented By: Nicole Kroese

VP, Marketing and PartnershipsLikeable Local

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 2: How To Build, Engage, & Grow Your Jewelry Business With Social Media

ABOUT ME

o Seattle native o NYU Grad o Formerly a professional

dancero Connect with me on Twitter/

@NicoleKroese and FB/LinkedIn

o Email me [email protected]

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 3: How To Build, Engage, & Grow Your Jewelry Business With Social Media

LET’S GET TO KNOW EACH OTHER

(Raise your hand if it’s true for you!)

o I consider myself a social media expert.o I know what’s going on, but am not an expert. o Let’s cover the basics, I’m a social media novice! o I believe in social media as a business growth

tool. o I’m a bit of a social media skeptic. o My business has benefited from word of mouth. o My business currently has a social media

presence. o My business has an effective social presence that

is driving new customers!

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 4: How To Build, Engage, & Grow Your Jewelry Business With Social Media

TODAY’S GOALS

1. Understanding and appreciating social media

2. 7 Proven Ways to Succeed With Social Media For Your Business

3. How Likeable Hub can help!

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 5: How To Build, Engage, & Grow Your Jewelry Business With Social Media

@NicoleKroese | #LikeableLearning | @LikeableJeweler

3/5 SMBssay they’ve already gained customers with social

Over $8.5 billion was spent on social media in 2014

And projected spend for 2018 is $14 billion

70% of marketers will

increase spend on social in 2015

SOCIAL MEDIA IS YOUR MARKETING WEAPON

of consumers trust recommendations from both their families and friends

77%

23% of Facebook Users check

their accounts at least 5 times a day

71% of peopletrust products and services they find

on Facebook

*AdWeek, Business Insider, WERSM, CMO

75% of retailers have a social media

presence

Page 6: How To Build, Engage, & Grow Your Jewelry Business With Social Media

TOP 5 REASONS YOUR CUSTOMERS WANT TO FOLLOW YOU ON SOCIAL

1.To find out about your latest promotions and discounts

2.New product announcements and information

3.Customer service

4.Entertaining content

5.Ability to provide feedback

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 7: How To Build, Engage, & Grow Your Jewelry Business With Social Media

7 Proven Ways to Succeed With Social Media For Your Jewelry Business

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 8: How To Build, Engage, & Grow Your Jewelry Business With Social Media

The 7 Ways to Succeed with Social Media

2. Prepare for Facebook Reachageddon

4. Recycle great content

6. Join the Conversation

7. Practice gratitude the old fashioned way3. Inspire with stories

5. Incentivize referrals (You can pay to play, too)

1.Engage with great content

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 9: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Engage through: EDUCATING, ENTERTAINING, AND INSPIRING

1. Engage With Great Content

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 10: How To Build, Engage, & Grow Your Jewelry Business With Social Media

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 11: How To Build, Engage, & Grow Your Jewelry Business With Social Media

It used to be like…

If you build it, they will come!

@NicoleKroese | #LikeableLearning | @LikeableLocal

2. Preparefor Facebook Reachageddon

Page 12: How To Build, Engage, & Grow Your Jewelry Business With Social Media

“Failure to plan is planning to fail.”-Benjamin Franklin

oThe internet became a little cluttered

oThings like “Facebook Reachageddon” made us Pay-to-Play

@NicoleKroese | #LikeableLearning | @LikeableLocal

Then…

Page 13: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Now it’s happening to SMBs

Only a small portion their following reached organically!

@NicoleKroese | #LikeableLearning | @LikeableLocal

Facebook Reachageddon = The End of Organic Reach.

If you aren’t paying to boost your posts, only 1-2% of your fans will

see your posts organically

Page 14: How To Build, Engage, & Grow Your Jewelry Business With Social Media

It’s OK!

Marketers who know what they are doing on social can blow away the competition with strategic ads.

You’ve never been able to

market smarter!

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 15: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Perfect the Audience Reach Who is your perfect new customer?

Reach them with Facebook, Twitter, & LinkedIn Ads• Boosted Posts • Lookalike ads • Email Lists • Targeted “Like

Ads”

• Twitter Cards • Promoted

Tweets

• LinkedIn Targeted Ads

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 16: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Oh, the possibilities!

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 17: How To Build, Engage, & Grow Your Jewelry Business With Social Media

@NicoleKroese | #LikeableLearning | @LikeableJeweler

Custom TargetingSpecify everything for gender, to income, to job title, to interests, to location!

Page 18: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Make it easy with TURBOPOST ™

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 19: How To Build, Engage, & Grow Your Jewelry Business With Social Media

3. Inspire With Stories

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 20: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Why Storytelling?

•Storytelling is the most powerful way to put ideas into the world

•Hearing a story causes an emotional connection to that company

•Figure out what stories will resonate with customers/prospects

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 21: How To Build, Engage, & Grow Your Jewelry Business With Social Media

AND Use Your Unique Brand Voice

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 22: How To Build, Engage, & Grow Your Jewelry Business With Social Media

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 23: How To Build, Engage, & Grow Your Jewelry Business With Social Media

4. RecycleGreat Content.

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 24: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Recycling Content Works

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 25: How To Build, Engage, & Grow Your Jewelry Business With Social Media

5. IncentivizeReferrals. You can pay to play too.

“I believe in incentivizing people. If you can incentivize people in anything, whether it’s in life; in spirituality; in business; just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.”- Zachary Levi

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 26: How To Build, Engage, & Grow Your Jewelry Business With Social Media

@dens

Referrals: Incentivize and Ask

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 27: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Take a Look at Another Example…

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 28: How To Build, Engage, & Grow Your Jewelry Business With Social Media

6. Join the ConversationBy Effectively Listening and Responding

When people interact, comment back!

This is your chance to showcase your

expertise!

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 29: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Responding on Social Media: Rules of Thumb

•Respond to all customer comments on social media–Embrace ALL comments

•Respond quickly and publically •Remember your “thank you’s” and “I’m sorry’s”

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 30: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Did You Know?

80% of Customer Service inquiries go

unanswered on social mediaBy being in the top 20%, you

can establish your company as a leader

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 31: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Responding to Negative Comments: 2 Best Practices

1.Do-not-delete

2.No response is a response

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 32: How To Build, Engage, & Grow Your Jewelry Business With Social Media

How to Respond to Negative Comments

1.Respond quickly and publically– Indicate that you will send a

private message to the customer

2.Resolve Privately– This takes any back and forth

offline @NicoleKroese | #LikeableLearning |

@LikeableLocal

Page 33: How To Build, Engage, & Grow Your Jewelry Business With Social Media

7. PRACTICE Gratitude

"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 34: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Say Thank You

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 35: How To Build, Engage, & Grow Your Jewelry Business With Social Media

PREPARE for Facebook Reachageddon.

RECYCLE Great Content.

JOIN THE CONVERSATION by listening and responding

PRACTICE Gratitude the Old Fashioned Way.

INSPIRE Stories About Your Employees & Products.

INCENTIVIZE Referrals (You Can Pay to Play Too).

LET’S REGROUP

ENGAGE with Great Content

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 36: How To Build, Engage, & Grow Your Jewelry Business With Social Media

HOW CANLIKEABLE HELP?

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 37: How To Build, Engage, & Grow Your Jewelry Business With Social Media

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 38: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Content Scheduled and Managed For You

Thousands of content ideas at your fingertips & a smart scheduling tool

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 39: How To Build, Engage, & Grow Your Jewelry Business With Social Media

TURBOPOST ™ Technology

Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement

Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!

#TSBetterBusiness @nicolekroese

Page 40: How To Build, Engage, & Grow Your Jewelry Business With Social Media

Likeable Hub Site

Page 41: How To Build, Engage, & Grow Your Jewelry Business With Social Media

WANT TOLEARN MORE?Today: Schedule a demo of Likeable Hub now or later!

Or visit: www.likeabledemo.com or call 212-359-4347!

*Special Promotion: FREE MONTH for attending this session!

To dive in RIGHT NOW: visit LikeableHub.com and get a free trial of our VIP Plan.

@NicoleKroese | #LikeableLearning | @LikeableLocal

Page 42: How To Build, Engage, & Grow Your Jewelry Business With Social Media

GRAND PRIZE!CONTACTNicole Kroese

[email protected]

TWITTER@nicolekroese

PHONE212-359-4347

QUESTIONS?Don’t forget to grab my card or set up a time to talk later if you have questions

@NicoleKroese | #LikeableLearning | @LikeableLocal