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15699508
Sohellip
ABOUT
ABOUT
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
Sohellip
ABOUT
ABOUT
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
ABOUT
ABOUT
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
ABOUT
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
