WE ARE LIVING IN A FASINATING

TIME

of Fortune 500 companies have disappeared since 2000.

Accenture

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52%

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only 39%

of CFOs have confidence in

their Marketing Directors

Marketing Week

Lessons from the past

Philosophy

Polit ics

Art

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Thales of Miletus

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@gkolovos #tmkme2

KNOW

THYSELF

t he mos t d i f f i cu l t th ing in l i f e i s to

PERSONAL BRAND

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Chief

Technology

Officer

Chief

Experience

Officer

Chief Product

Officer

Chief Content

Officer

Data Scientist Data Lead Simplicity

Engineer

Influencer

Relationship

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IS THIS MARKETING?

88% of marketer thing

marketing should own

digital

23% of the other functions

agree

Source: Omobono

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DIGITAL OWNERSHIP

VS

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Commercial

Support

Commercial

Accelerator

Product & Services

Innovation

Business Model

Transformation

MARKETING

ORGANISATION

REVENUE SOURCE

CUSTOMER EXPERIENCE

DIGITAL & DATA

INVESTMENTS

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@gkolovos #tmkme2

WHAT MAKES YOUR COMPANY

UNIQUE?

GE Capital or

Formula E

FORMULA E

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SINGLE PURPOSE

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Lycurgus of Sparta

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300h of videos uploaded

31.2MM messages sent

347.222 tweets sent

17.361 profiled viewed

48.611 photos posted

In just 1 min…

@gkolovos #tmkme2

@gkolovos #tmkme2

Aristotle

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Ethos

Pathos Logos

Credibility - Trust

Consistency - Logic Emotions - Imagination

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See tutorial regarding confidentiality

disclosures.

See tutorial regarding confidentiality

disclosures.

EMOTIONALLY TOUCHING

FUNNY

VISUALLY APPEALING

@gkolovos #tmkme2

See tutorial regarding confidentiality

disclosures.

See tutorial regarding confidentiality

disclosures. @gkolovos #tmkme2

50% Sales reps ignore

of marketing leads

Marketo

See tutorial regarding confidentiality

disclosures.

of the buyer’s journey is completed

before buyers speak to sales Corporate Executive Board

57

% @gkolovos #tmkme2

Plato

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@gkolovos

CHANGE YOU

l e t your lover

#tmkme2

Funnel Management

Prospect

Inquiries

Proposal/Sales

Closing

Marketing

Sales

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Partnership

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EXPECT THE

UNEXPECTED

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Epictetus

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@gkolovos #tmkme2

It's not what happens to you, but how

you react to it that matters…

@gkolovos

IMPOSSIBLE SITUATION

#tmkme2

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SIMPLE SOLUTION…

@gkolovos #tmkme2

CLARITY

LEADERSHIP

COURAGE

FLUFFY? WEAK?

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